Material about Brand People
Humanoid Brands Countries, holidays, geographical features, lifestyle elements, and even weather conditions with the help of marketing have long turned into brands. Are there people brands? Yes, any number. They…

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Subscription shopping services. Success Mechanics for American Projects
Businesses with a subscription model grow like mushrooms, and this looks logical: with the “subscription” approach, both entrepreneurs and consumers win. Once convincing a customer to join, the service should…

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Custom Business Solutions
One of the main goals of big business is to be at least one step ahead of its competitors. This will ensure the emergence of new customers, new sales and…

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Personal online reputation

Who cares about managing your online reputation?
There are three categories of people depending on their purpose of being on the Internet:

Entrepreneurs who promote themselves and their personal business through the Internet.
Their income depends on their reputation. And besides this, the image they create will attract the appropriate type of customers. Continue reading

How to find a job without experience

Work experience is one of the most important points in a job seeker’s resume for many employers. Everyone came across this vicious circle: in order to get a good job in a specialty, you need work experience, and in order to get this very experience, you need to get a job. But to despair in this situation and put an “end” to the work of your dreams is not necessary. If you have a great desire to work and develop, you can find a good job without work experience, although it is difficult.

It seems that people who have just left the walls of the university will have a long and difficult search for their first job. In fact, the chances of successful employment without work experience are much greater than it seems. The well-known portal Superjob.ru conducted a study, the results of which were the following data: Continue reading

Interesting facts about Coca-Cola

Coca-Cola is one of the most popular drinks in the world, and many people already know that it was originally created as a medicine and sold in pharmacies. The creator of this drink, pharmacist John Pemberton named this drink in honor of the components from which he made it – the leaves of the coca tree and nuts of the cola plant. Coca-Cola can be called a truly legendary drink – which is only worth a long-term advertising campaign with Santa Claus in the lead role! By the way, this strategy is included in the collection of the greatest advertising campaigns of the twentieth century.

If you look superficially through the history of the creation and development of the Coca-Cola brand, it may seem that the company has always pursued an honest, albeit slightly aggressive policy of promoting its product. In fact, absolutely any big business is fraught with facts hidden from the public. And these secrets do not always give cause for pride. Continue reading

“You are a marketer, I trust you” - how the business wanted to enter a new market, but in the end lost the website and money
Trusting people is good. But if you have a business, do not do it better. The article describes the real story of how a gullible businessman made a number of…

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Memory training exercises
Every day, a business person faces many tasks that need to be resolved correctly and on time. And how much you need to keep in mind! If at least one…

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Do I need to develop a development strategy for modern business?
The word "strategy" in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy.…

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Do I need to develop a development strategy for modern business?
The word "strategy" in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy.…

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