Useful self-deception: making work a game is the only way to survive
Nobody was born to work. Most children from wealthy Russian families aged 18-24 experience a dramatic and often shocking transition from the state of "I live, I wonder, mom and…

Continue reading →

How to protect yourself from a fraudulent employer
Despite the versatility and variability of the labor market (homeworkers, distance workers, and so on), most of our compatriots, awakening themselves with hot coffee and courageously withstanding the crush in…

Continue reading →

Custom Business Solutions
One of the main goals of big business is to be at least one step ahead of its competitors. This will ensure the emergence of new customers, new sales and…

Continue reading →

three quarters

How marketers humiliate consumers: what to do with a lack of professional ethics?

Warm customer ”,“ customer touch ”,“ building a sales funnel ”,“ landing page ”- we use these terms every day. And we don’t think about doing it publicly, but an attentive consumer sees how we are trying to “plant” it, “throw it into the funnel” and “warm it up” somewhere.

Until about 2000, the manipulative terminology of marketers almost did not go beyond professional conferences, planning meetings in the marketing departments of companies, university audiences, special studies and books. But the Internet came and changed everything. Marketers themselves made thematic blogs and the media, in which they arranged such a professional striptease that they take a flurry of an unprepared person. Continue reading

How to start a business

Owning your own business is what many dream of. However, after deciding to open your own business, you need to realize the full responsibility of this step and think through many nuances, each of which can significantly affect the course of the business.

If you want to start your own business, it is also important to understand that you assume financial, moral, social and other responsibility for all your actions.

How to start a business

Of course, there is no clear and only true instruction on how to open your own business. Much depends on the type of business, on your financial capabilities, on your goals. But we can offer you the most generalized scheme for starting a business and it Continue reading

How to find a job without experience

Work experience is one of the most important points in a job seeker’s resume for many employers. Everyone came across this vicious circle: in order to get a good job in a specialty, you need work experience, and in order to get this very experience, you need to get a job. But to despair in this situation and put an “end” to the work of your dreams is not necessary. If you have a great desire to work and develop, you can find a good job without work experience, although it is difficult.

It seems that people who have just left the walls of the university will have a long and difficult search for their first job. In fact, the chances of successful employment without work experience are much greater than it seems. The well-known portal Superjob.ru conducted a study, the results of which were the following data: Continue reading

And again about creativity
Reverse side of the creative In the great and powerful Russian language, there was no exact analogue to the overseas word "creative". Creative is an abstract concept, something that cannot…

...

What is networking?
Man is a social being. And that means that social ties play a big role in our lives. A lot of useful acquaintances can solve almost any problem in a…

...

Franchise Launch Checklist
Many owners of a retail business that grows to medium or large size are considering selling their own franchise. The scheme provides a lot of advantages for the franchisor -…

...

What is networking?
Man is a social being. And that means that social ties play a big role in our lives. A lot of useful acquaintances can solve almost any problem in a…

...