How do charitable foundations earn
We all often see various advertisements of organizations involved in helping people with disabilities, orphans and animals. On the streets, promoters handed out leaflets calling for help to tidy up…

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Demarketing - what is it and when is it used? Real life examples
Demarketing is a type of marketing aimed at reducing demand among the entire target audience or its specific groups. Wait, but why reduce demand - you have to rejoice that…

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Do I need to develop a development strategy for modern business?
The word "strategy" in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy.…

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the production

Pros of procrastination or when procrastination is beneficial

Procrastination – putting off important and urgent matters, replacing them with something insignificant, but pleasant or very significant, but not urgent. It is she who is considered the worst enemy of productivity. Just imagine: you need to send a letter to a business partner, but you are sitting on social networks and see photos of a former neighbor. Or you need to urgently agree with suppliers, and you read the article on logistics, justifying yourself by the importance of self-education. As a result, the work is worth it, the deadline is approaching, and you are tormented by guilty feelings for the time spent.

But it turns out that this coin has another side: often procrastination benefits you and opens the door to success. To see its advantages, let’s see why people tend to put things off? According to J. Ferrari of Carleton University, as many as 20% of the world’s inhabitants are distracted by extraneous problems so as not to solve the important tasks they are facing right now. Agree, from the point of view of evolution, Continue reading

what is motivation, or How to sell to people with different dominant motivation

After reading a motivating article, some people crush the mountains, while others go back to the sofa. This is because people have different dominant motivations. I’ll tell you how to determine your type and learn to understand buyers. The article is useful to a wide range of readers, but especially to entrepreneurs.

Table of contents:
In which part of the brain is motivation hidden
Test for determining the dominant motivation
How people with different dominant motivations behave Continue reading

Problems at the start of a business: where to lay straws, opening a business

Launching a new project, we think more about prospects, financial independence, success, benefits for the world, rather than about problems. A positive attitude is important. Without it, it’s not worth starting.

But it’s even more important to soberly assess the situation, anticipate difficulties and plan for several steps forward. I myself filled the cones, starting my own business, and I will tell you about some difficulties from my own experience. To make the selection more objective, I asked around on social networks and left only those problems that other entrepreneurs talked about. She also took comments from a representative of a small business, who himself went through most of the typical difficulties and agreed to honestly tell how he had it.

The article will be useful to those who are just starting a business or just planning, because warned – means Continue reading

Personal experience: how I struggle with procrastination in social networks. Without fanaticism and masochism
IMHO, the main harm of procrastination in social networks - endless paging of the tape, excessive viewing of entertaining pictures / videos, reading fray in the comments, etc. - the…

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How and why to request user opinions on a site: CSAT guide
In order to find out customers' opinions about the business, they use different rating systems, including CSAT - customer satisfaction score, that is, customer satisfaction index. It works very simply:…

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What is crowdfunding
Crowdfunding (public funding, from crowdfunding, crowd is “crowd”, funding is “funding”) is a collective collaboration of people (donors) who voluntarily pool their money or other resources together, usually via the…

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How to create ads for children: features of children's marketing
Children are interesting to marketers: firstly, they influence the decision of parents to purchase goods. Secondly, advertising forms their consumer habits, which means that it makes them loyal to a…

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