And again about creativity
Reverse side of the creative In the great and powerful Russian language, there was no exact analogue to the overseas word "creative". Creative is an abstract concept, something that cannot…

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Personal experience: how I struggle with procrastination in social networks. Without fanaticism and masochism
IMHO, the main harm of procrastination in social networks - endless paging of the tape, excessive viewing of entertaining pictures / videos, reading fray in the comments, etc. - the…

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Problems at the start of a business: where to lay straws, opening a business
Launching a new project, we think more about prospects, financial independence, success, benefits for the world, rather than about problems. A positive attitude is important. Without it, it’s not worth…

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the production

Pros of procrastination or when procrastination is beneficial

Procrastination – putting off important and urgent matters, replacing them with something insignificant, but pleasant or very significant, but not urgent. It is she who is considered the worst enemy of productivity. Just imagine: you need to send a letter to a business partner, but you are sitting on social networks and see photos of a former neighbor. Or you need to urgently agree with suppliers, and you read the article on logistics, justifying yourself by the importance of self-education. As a result, the work is worth it, the deadline is approaching, and you are tormented by guilty feelings for the time spent.

But it turns out that this coin has another side: often procrastination benefits you and opens the door to success. To see its advantages, let’s see why people tend to put things off? According to J. Ferrari of Carleton University, as many as 20% of the world’s inhabitants are distracted by extraneous problems so as not to solve the important tasks they are facing right now. Agree, from the point of view of evolution, Continue reading

what is motivation, or How to sell to people with different dominant motivation

After reading a motivating article, some people crush the mountains, while others go back to the sofa. This is because people have different dominant motivations. I’ll tell you how to determine your type and learn to understand buyers. The article is useful to a wide range of readers, but especially to entrepreneurs.

Table of contents:
In which part of the brain is motivation hidden
Test for determining the dominant motivation
How people with different dominant motivations behave Continue reading

Problems at the start of a business: where to lay straws, opening a business

Launching a new project, we think more about prospects, financial independence, success, benefits for the world, rather than about problems. A positive attitude is important. Without it, it’s not worth starting.

But it’s even more important to soberly assess the situation, anticipate difficulties and plan for several steps forward. I myself filled the cones, starting my own business, and I will tell you about some difficulties from my own experience. To make the selection more objective, I asked around on social networks and left only those problems that other entrepreneurs talked about. She also took comments from a representative of a small business, who himself went through most of the typical difficulties and agreed to honestly tell how he had it.

The article will be useful to those who are just starting a business or just planning, because warned – means Continue reading

How to set a task for a designer and not go crazy
I work as an art director at an interactive agency and teach beginning designers in online courses. From experience I know that working with a designer can be a source…

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what is motivation, or How to sell to people with different dominant motivation
After reading a motivating article, some people crush the mountains, while others go back to the sofa. This is because people have different dominant motivations. I’ll tell you how to…

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McDonald's Marketing Tricks
When the phrase "fast food establishment" is pronounced, what comes to your mind first? Of course, McDonald's. This worldwide network has captivated all major cities. Despite the fact that many…

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How and why to request user opinions on a site: CSAT guide
In order to find out customers' opinions about the business, they use different rating systems, including CSAT - customer satisfaction score, that is, customer satisfaction index. It works very simply:…

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