Who cares about managing your online reputation?
There are three categories of people depending on their purpose of being on the Internet:
Entrepreneurs who promote themselves and their personal business through the Internet.
Their income depends on their reputation. And besides this, the image they create will attract the appropriate type of customers. Continue reading
The word “strategy” in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy. One of the main complaints about business strategy is that the classic strategic toolkit developed many years ago, during the industrial revolution, and is unsuitable for the current digital age. I will try to show that this is not so.
The dissemination of ideas of abandoning strategy as a managerial tool in Russia was facilitated by Nassim Tallleb with his “black swan”.
The idea of a “black swan”, that is, an unpredictable external factor, was liked by entrepreneurs because Continue reading
In order to find out customers’ opinions about the business, they use different rating systems, including CSAT – customer satisfaction score, that is, customer satisfaction index. It works very simply: you need to do a survey “How satisfied are you with X?” With a scale from “dissatisfied” to “satisfied” and post it on the website, in the application, or send it by mail.
How satisfied are you
This method does not bring extensive feedback, but it perfectly indicates the problem areas of the business (and understanding the problem is already half the solution). By the way, it is CSAT that is usually built into ticket systems.
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