According to the magazine Consumer Reports, the average person sees 247 advertising messages per day. And these are just conservative estimates. The publication Business Journal Phoenix increases this indicator to 600, and the public organization Union of Concerned Scientists even calls the figure 3000. Just think about it, you receive hundreds or even thousands of advertising messages in one form or another every day. In order not to go crazy and concentrate on important information, you unconsciously do not notice 90% of advertising. And when the remaining 10% is greatly reached, you can arrange a digital detox for yourself: refuse to use the Internet, a computer and a smartphone for a week or two. Continue reading
Who cares about managing your online reputation?
There are three categories of people depending on their purpose of being on the Internet:
Entrepreneurs who promote themselves and their personal business through the Internet.
Their income depends on their reputation. And besides this, the image they create will attract the appropriate type of customers. Continue reading
The word “strategy” in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy. One of the main complaints about business strategy is that the classic strategic toolkit developed many years ago, during the industrial revolution, and is unsuitable for the current digital age. I will try to show that this is not so.
The dissemination of ideas of abandoning strategy as a managerial tool in Russia was facilitated by Nassim Tallleb with his “black swan”.
The idea of a “black swan”, that is, an unpredictable external factor, was liked by entrepreneurs because Continue reading