Do I need to develop a development strategy for modern business?
The word "strategy" in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy.…

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how do I do work that I don’t want to do
We think we are sentient beings. We even believe that we have a certain “I” that has constant and unchanging qualities. Allegedly, today we are “I”, yesterday it was him,…

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Consumer vs business: why is it better not to offend a customer
If this material was intended for dishonest companies, then we could start it like this: "more than half of Russians are not ready to sue you." In a new article,…

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Freelance: Pros and Cons

The modern labor market offers job seekers many work options and conditions on which to carry out their professional activities. Not so long ago, the word “freelance” appeared in our vocabulary, and it means working outside the state of any company. A freelancer can participate simultaneously in several projects or work for several companies, while not being a full-time employee of any of them.

For some people, the opportunity to work on freelance is just a fairy tale: there are no early rises at 7 in the morning to catch an office by the beginning of the working day; There are no annoying bosses who constantly monitor the progress of your work; there is no need to ride the subway at rush hour or stand in traffic for hours – you work at home. At first glance, freelance has only advantages. But this is only at first glance. Continue reading

Starbucks Success Secrets

Establishments Starbucks is a world-famous brand. These coffee houses are most popular, of course, in America. But in other countries they are no less in demand. Americans even have a common expression that they spend almost as much time at Starbucks as they do at work and at home.

What allowed a popular coffee house to win such love of customers? Only the presence of quality coffee, which in these establishments is undoubtedly beyond praise? The high-quality food products presented at Starbucks are by no means the only reason for the popularity and relevance of this brand. We’ll talk about how Starbucks started and developed. Continue reading

Why doesn’t business go

Your friends, and possibly yourself, have come across a situation where a lot of effort, energy and money has been invested in the business, but it does not give the desired effect. An advertising campaign has been carried out, the office is equipped with the “latest word” of design and technology, a normal price has been assigned to a product or service. But there are no customers. You ask yourself the question “why?”.

Finding an answer to it is difficult right away, but you definitely understand that if a business does not make a profit, you will have to close it very soon. To understand why the business does not work, you need to find out what you are doing wrong and how to fix it. Continue reading

How marketers humiliate consumers: what to do with a lack of professional ethics?
Warm customer ”,“ customer touch ”,“ building a sales funnel ”,“ landing page ”- we use these terms every day. And we don’t think about doing it publicly, but an…

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How and why to request user opinions on a site: CSAT guide
In order to find out customers' opinions about the business, they use different rating systems, including CSAT - customer satisfaction score, that is, customer satisfaction index. It works very simply:…

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Personal online reputation
Who cares about managing your online reputation? There are three categories of people depending on their purpose of being on the Internet: Entrepreneurs who promote themselves and their personal business…

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How to protect yourself from a fraudulent employer
Despite the versatility and variability of the labor market (homeworkers, distance workers, and so on), most of our compatriots, awakening themselves with hot coffee and courageously withstanding the crush in…

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