Subscription shopping services. Success Mechanics for American Projects
Businesses with a subscription model grow like mushrooms, and this looks logical: with the “subscription” approach, both entrepreneurs and consumers win. Once convincing a customer to join, the service should…

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Design Thinking: How to Create a Product That Solves a Problem
This article is about how to create or improve a product so that it solves the problem of your audience. We will create the product using design thinking. Smart foreheads…

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“You are a marketer, I trust you” - how the business wanted to enter a new market, but in the end lost the website and money
Trusting people is good. But if you have a business, do not do it better. The article describes the real story of how a gullible businessman made a number of…

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interpretations

Franchise Launch Checklist

Many owners of a retail business that grows to medium or large size are considering selling their own franchise. The scheme provides a lot of advantages for the franchisor – this seems to be indicated by the number of companies offering their franchises. The entrepreneur Kirill Popov, co-founder of the service for ordering interior design projects izidizi.com, talks about the advantages and pitfalls of this process, in the past – the head of the Coffee Like network and the co-owner of the franchise franchise chain of hair removal salons Laser Pro
Three facts to be aware of before starting your own franchise: Continue reading

About Provocative Marketing

Provocative Marketing: The Art of Surprising

Modern media space is oversaturated with advertising messages just like the streets of a metropolis with noise and rattle. Depending on the lifestyle in one day, a resident of Moscow receives from 500 to 2000 advertising messages from a variety of sources. In order to reach the consumer, advertising specialists have long waged a real war for the attention of the audience. Recently, a new type of weapon of mass destruction, provocative marketing, has been introduced into hostilities.

Partisans and provocations

Provocative marketing is a special type of event or even market positioning of companies, which differs from standard advertising technologies primarily by the unusual solutions. Some experts even identify Continue reading

Problems at the start of a business: where to lay straws, opening a business
Launching a new project, we think more about prospects, financial independence, success, benefits for the world, rather than about problems. A positive attitude is important. Without it, it’s not worth…

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Original Magazine U-Turn Advertising
One of the most popular and sought after advertisements is print advertising. As you know, the most profitable placement of information about a product or service is on the first…

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Mistakes in finances that put a business at risk
Here is an entrepreneur opened a business. Developed a sought-after product, conducted market research, found its target audience. Passed packaging courses and made a cool website, hired cool sellers. And…

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Freelance: Pros and Cons
The modern labor market offers job seekers many work options and conditions on which to carry out their professional activities. Not so long ago, the word "freelance" appeared in our…

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