Many owners of a retail business that grows to medium or large size are considering selling their own franchise. The scheme provides a lot of advantages for the franchisor – this seems to be indicated by the number of companies offering their franchises. The entrepreneur Kirill Popov, co-founder of the service for ordering interior design projects izidizi.com, talks about the advantages and pitfalls of this process, in the past – the head of the Coffee Like network and the co-owner of the franchise franchise chain of hair removal salons Laser Pro
Three facts to be aware of before starting your own franchise: Continue reading
Provocative Marketing: The Art of Surprising
Modern media space is oversaturated with advertising messages just like the streets of a metropolis with noise and rattle. Depending on the lifestyle in one day, a resident of Moscow receives from 500 to 2000 advertising messages from a variety of sources. In order to reach the consumer, advertising specialists have long waged a real war for the attention of the audience. Recently, a new type of weapon of mass destruction, provocative marketing, has been introduced into hostilities.
Partisans and provocations
Provocative marketing is a special type of event or even market positioning of companies, which differs from standard advertising technologies primarily by the unusual solutions. Some experts even identify Continue reading