Why doesn’t business go
Your friends, and possibly yourself, have come across a situation where a lot of effort, energy and money has been invested in the business, but it does not give the…

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What is crowdfunding
Crowdfunding (public funding, from crowdfunding, crowd is “crowd”, funding is “funding”) is a collective collaboration of people (donors) who voluntarily pool their money or other resources together, usually via the…

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The business "by eye", or How I profakapila business of my dreams
Back in 2012, I first tried my hand at business - I opened a store for informals, which worked offline for less than a month. The loan after this adventure…

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interpretations

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Demarketing – what is it and when is it used? Real life examples

Demarketing is a type of marketing aimed at reducing demand among the entire target audience or its specific groups. Wait, but why reduce demand – you have to rejoice that things are going uphill! However, not all so simple. In what cases you can’t do without demarketing, read our article.

Table of contents:
Demarketing, decay and hopelessness
Why does demand exceed supply?
How does this threaten the entrepreneur?
Types of Demarketing Continue reading

Design Thinking: How to Create a Product That Solves a Problem

This article is about how to create or improve a product so that it solves the problem of your audience. We will create the product using design thinking.

Smart foreheads preparing the Global Entrepreneurship Monitoring report say: “In Russia, only 3.4% of entrepreneurs pass the 3.5-year threshold, the rest leave the market.”

We can look for reasons in the crisis and economic downturns, generational change from X to Y and Z, in astrological forecasts, and even in the fact that “all buyers are goats.” But. A business closes when its product does not solve the problem of the audience. Continue reading

The opinion of scientists: We do not have time, because we have little rest

We talk about the brain, relaxation and effectiveness.

Rest less, keep up with everything, develop, build a career and be no worse than others – the main agenda on freelance forums and chats.

We joyfully pick up these beliefs, hammer on everything, dive headlong into work without days off and holidays for the sake of a lofty goal – to achieve the approval of others and compliance with the imposed stereotypes about a successful freelancer. Continue reading

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Why doesn’t business go
Your friends, and possibly yourself, have come across a situation where a lot of effort, energy and money has been invested in the business, but it does not give the…

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Subscription shopping services. Success Mechanics for American Projects
Businesses with a subscription model grow like mushrooms, and this looks logical: with the “subscription” approach, both entrepreneurs and consumers win. Once convincing a customer to join, the service should…

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how do I do work that I don’t want to do
We think we are sentient beings. We even believe that we have a certain “I” that has constant and unchanging qualities. Allegedly, today we are “I”, yesterday it was him,…

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Why eating in the workplace is bad
Among office workers there are a lot of those who prefer to eat right at their work computer. Some do this because of too busy work schedules, so to speak,…

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