Useful self-deception: making work a game is the only way to survive
Nobody was born to work. Most children from wealthy Russian families aged 18-24 experience a dramatic and often shocking transition from the state of "I live, I wonder, mom and…

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Design Thinking: How to Create a Product That Solves a Problem
This article is about how to create or improve a product so that it solves the problem of your audience. We will create the product using design thinking. Smart foreheads…

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Demarketing - what is it and when is it used? Real life examples
Demarketing is a type of marketing aimed at reducing demand among the entire target audience or its specific groups. Wait, but why reduce demand - you have to rejoice that…

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interpretations

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Demarketing – what is it and when is it used? Real life examples

Demarketing is a type of marketing aimed at reducing demand among the entire target audience or its specific groups. Wait, but why reduce demand – you have to rejoice that things are going uphill! However, not all so simple. In what cases you can’t do without demarketing, read our article.

Table of contents:
Demarketing, decay and hopelessness
Why does demand exceed supply?
How does this threaten the entrepreneur?
Types of Demarketing Continue reading

Design Thinking: How to Create a Product That Solves a Problem

This article is about how to create or improve a product so that it solves the problem of your audience. We will create the product using design thinking.

Smart foreheads preparing the Global Entrepreneurship Monitoring report say: “In Russia, only 3.4% of entrepreneurs pass the 3.5-year threshold, the rest leave the market.”

We can look for reasons in the crisis and economic downturns, generational change from X to Y and Z, in astrological forecasts, and even in the fact that “all buyers are goats.” But. A business closes when its product does not solve the problem of the audience. Continue reading

The opinion of scientists: We do not have time, because we have little rest

We talk about the brain, relaxation and effectiveness.

Rest less, keep up with everything, develop, build a career and be no worse than others – the main agenda on freelance forums and chats.

We joyfully pick up these beliefs, hammer on everything, dive headlong into work without days off and holidays for the sake of a lofty goal – to achieve the approval of others and compliance with the imposed stereotypes about a successful freelancer. Continue reading

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How to create ads for children: features of children's marketing
Children are interesting to marketers: firstly, they influence the decision of parents to purchase goods. Secondly, advertising forms their consumer habits, which means that it makes them loyal to a…

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Starbucks Success Secrets
Establishments Starbucks is a world-famous brand. These coffee houses are most popular, of course, in America. But in other countries they are no less in demand. Americans even have a…

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How to start a business
Owning your own business is what many dream of. However, after deciding to open your own business, you need to realize the full responsibility of this step and think through…

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Memory training exercises
Every day, a business person faces many tasks that need to be resolved correctly and on time. And how much you need to keep in mind! If at least one…

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