Freelance: Pros and Cons
The modern labor market offers job seekers many work options and conditions on which to carry out their professional activities. Not so long ago, the word "freelance" appeared in our…

Continue reading →

About the oddities of advertising
Advertising pathology In pseudoscientific circles, it is generally accepted that advertising is a widespread virus that develops under the influence of the microbes reklamus agentus, which, in combination with congenital…

Continue reading →

Original Magazine U-Turn Advertising
One of the most popular and sought after advertisements is print advertising. As you know, the most profitable placement of information about a product or service is on the first…

Continue reading →

Communication

1 2 3 8

How to use digital detox for your business

According to the magazine Consumer Reports, the average person sees 247 advertising messages per day. And these are just conservative estimates. The publication Business Journal Phoenix increases this indicator to 600, and the public organization Union of Concerned Scientists even calls the figure 3000. Just think about it, you receive hundreds or even thousands of advertising messages in one form or another every day. In order not to go crazy and concentrate on important information, you unconsciously do not notice 90% of advertising. And when the remaining 10% is greatly reached, you can arrange a digital detox for yourself: refuse to use the Internet, a computer and a smartphone for a week or two. Continue reading

How to create ads for children: features of children’s marketing

Children are interesting to marketers: firstly, they influence the decision of parents to purchase goods. Secondly, advertising forms their consumer habits, which means that it makes them loyal to a certain brand in adulthood. Thirdly, children have pocket money that they spend with pleasure.

However, often advertising campaigns fail due to a lack of understanding of the target audience. To understand it, I will analyze three age categories – 1-3, 3-7, 7-10 years. This knowledge will help to formulate a promotional offer for children.

Elkonin age periodization Continue reading

How to present a project to a customer who does not understand your work?

So you made a website design, drew a logo or wrote a text for a landing page and discounted the result to the client. But your work did not seem to him a brilliant revelation, like you. Ludicrous comments begin (what he carries), inappropriate changes are made (I won’t even add this to the portfolio), and relations may be broken (I don’t work with this inadequate anymore). To avoid misunderstanding and correctly convey ideas, follow the plan from the article.

You have blocked the ability to receive notifications; you are subscribed to notifications
Introduction Continue reading

1 2 3 8
How marketers humiliate consumers: what to do with a lack of professional ethics?
Warm customer ”,“ customer touch ”,“ building a sales funnel ”,“ landing page ”- we use these terms every day. And we don’t think about doing it publicly, but an…

...

Consumer vs business: why is it better not to offend a customer
If this material was intended for dishonest companies, then we could start it like this: "more than half of Russians are not ready to sue you." In a new article,…

...

Online Store: Consumer Rights and Seller Responsibilities
Have you noticed that we have become much bolder in our online purchases? Now we don’t take risks by buying covers with Aliexpress for 30 rubles, but we fully order…

...

Starbucks Success Secrets
Establishments Starbucks is a world-famous brand. These coffee houses are most popular, of course, in America. But in other countries they are no less in demand. Americans even have a…

...