Procrastination – putting off important and urgent matters, replacing them with something insignificant, but pleasant or very significant, but not urgent. It is she who is considered the worst enemy of productivity. Just imagine: you need to send a letter to a business partner, but you are sitting on social networks and see photos of a former neighbor. Or you need to urgently agree with suppliers, and you read the article on logistics, justifying yourself by the importance of self-education. As a result, the work is worth it, the deadline is approaching, and you are tormented by guilty feelings for the time spent.
But it turns out that this coin has another side: often procrastination benefits you and opens the door to success. To see its advantages, let’s see why people tend to put things off? According to J. Ferrari of Carleton University, as many as 20% of the world’s inhabitants are distracted by extraneous problems so as not to solve the important tasks they are facing right now. Agree, from the point of view of evolution, Continue reading
Demarketing is a type of marketing aimed at reducing demand among the entire target audience or its specific groups. Wait, but why reduce demand – you have to rejoice that things are going uphill! However, not all so simple. In what cases you can’t do without demarketing, read our article.
Table of contents:
Demarketing, decay and hopelessness
Why does demand exceed supply?
How does this threaten the entrepreneur?
Types of Demarketing Continue reading
After reading a motivating article, some people crush the mountains, while others go back to the sofa. This is because people have different dominant motivations. I’ll tell you how to determine your type and learn to understand buyers. The article is useful to a wide range of readers, but especially to entrepreneurs.
Table of contents:
In which part of the brain is motivation hidden
Test for determining the dominant motivation
How people with different dominant motivations behave Continue reading