Personal online reputation
Who cares about managing your online reputation? There are three categories of people depending on their purpose of being on the Internet: Entrepreneurs who promote themselves and their personal business…

Continue reading →

Do I need to develop a development strategy for modern business?
The word "strategy" in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy.…

Continue reading →

How do charitable foundations earn
We all often see various advertisements of organizations involved in helping people with disabilities, orphans and animals. On the streets, promoters handed out leaflets calling for help to tidy up…

Continue reading →

yourself

Demarketing – what is it and when is it used? Real life examples

Demarketing is a type of marketing aimed at reducing demand among the entire target audience or its specific groups. Wait, but why reduce demand – you have to rejoice that things are going uphill! However, not all so simple. In what cases you can’t do without demarketing, read our article.

Table of contents:
Demarketing, decay and hopelessness
Why does demand exceed supply?
How does this threaten the entrepreneur?
Types of Demarketing Continue reading

Freelance: Pros and Cons

The modern labor market offers job seekers many work options and conditions on which to carry out their professional activities. Not so long ago, the word “freelance” appeared in our vocabulary, and it means working outside the state of any company. A freelancer can participate simultaneously in several projects or work for several companies, while not being a full-time employee of any of them.

For some people, the opportunity to work on freelance is just a fairy tale: there are no early rises at 7 in the morning to catch an office by the beginning of the working day; There are no annoying bosses who constantly monitor the progress of your work; there is no need to ride the subway at rush hour or stand in traffic for hours – you work at home. At first glance, freelance has only advantages. But this is only at first glance. Continue reading

How does Valve, a game developer, work?

Valve Corporation is a company that has created legendary games such as Half-Life, Counter Strike, Dota 2, Portal and others.

The company was created by Gabe Newell, whose biography also means working at Microsoft for the whole 13 years. To say that Valve Corporation is an innovative company is to say nothing. She is perhaps “more innovative” than many who consider themselves as such. And this concerns not only the development and the activity itself, but also what the company is from the inside. After reading a few principles of the internal structure of Valve Corporation, you might think “what the hell is going on there,” or you might want to work there yourself. Continue reading

How to protect yourself from a fraudulent employer
Despite the versatility and variability of the labor market (homeworkers, distance workers, and so on), most of our compatriots, awakening themselves with hot coffee and courageously withstanding the crush in…

...

Apple Secrets
Apple is one of those companies that they either love to bigotry or are extremely skeptical. However, one cannot fail to admit that this company is truly revolutionary in its…

...

The business "by eye", or How I profakapila business of my dreams
Back in 2012, I first tried my hand at business - I opened a store for informals, which worked offline for less than a month. The loan after this adventure…

...

How and why to request user opinions on a site: CSAT guide
In order to find out customers' opinions about the business, they use different rating systems, including CSAT - customer satisfaction score, that is, customer satisfaction index. It works very simply:…

...