Personal online reputation
Who cares about managing your online reputation? There are three categories of people depending on their purpose of being on the Internet: Entrepreneurs who promote themselves and their personal business…

Continue reading →

How marketers humiliate consumers: what to do with a lack of professional ethics?
Warm customer ”,“ customer touch ”,“ building a sales funnel ”,“ landing page ”- we use these terms every day. And we don’t think about doing it publicly, but an…

Continue reading →

Original Magazine U-Turn Advertising
One of the most popular and sought after advertisements is print advertising. As you know, the most profitable placement of information about a product or service is on the first…

Continue reading →

yourself

Demarketing – what is it and when is it used? Real life examples

Demarketing is a type of marketing aimed at reducing demand among the entire target audience or its specific groups. Wait, but why reduce demand – you have to rejoice that things are going uphill! However, not all so simple. In what cases you can’t do without demarketing, read our article.

Table of contents:
Demarketing, decay and hopelessness
Why does demand exceed supply?
How does this threaten the entrepreneur?
Types of Demarketing Continue reading

Freelance: Pros and Cons

The modern labor market offers job seekers many work options and conditions on which to carry out their professional activities. Not so long ago, the word “freelance” appeared in our vocabulary, and it means working outside the state of any company. A freelancer can participate simultaneously in several projects or work for several companies, while not being a full-time employee of any of them.

For some people, the opportunity to work on freelance is just a fairy tale: there are no early rises at 7 in the morning to catch an office by the beginning of the working day; There are no annoying bosses who constantly monitor the progress of your work; there is no need to ride the subway at rush hour or stand in traffic for hours – you work at home. At first glance, freelance has only advantages. But this is only at first glance. Continue reading

How does Valve, a game developer, work?

Valve Corporation is a company that has created legendary games such as Half-Life, Counter Strike, Dota 2, Portal and others.

The company was created by Gabe Newell, whose biography also means working at Microsoft for the whole 13 years. To say that Valve Corporation is an innovative company is to say nothing. She is perhaps “more innovative” than many who consider themselves as such. And this concerns not only the development and the activity itself, but also what the company is from the inside. After reading a few principles of the internal structure of Valve Corporation, you might think “what the hell is going on there,” or you might want to work there yourself. Continue reading

The opinion of scientists: We do not have time, because we have little rest
We talk about the brain, relaxation and effectiveness. Rest less, keep up with everything, develop, build a career and be no worse than others - the main agenda on freelance…

...

Consumer vs business: why is it better not to offend a customer
If this material was intended for dishonest companies, then we could start it like this: "more than half of Russians are not ready to sue you." In a new article,…

...

Why eating in the workplace is bad
Among office workers there are a lot of those who prefer to eat right at their work computer. Some do this because of too busy work schedules, so to speak,…

...

Personal online reputation
Who cares about managing your online reputation? There are three categories of people depending on their purpose of being on the Internet: Entrepreneurs who promote themselves and their personal business…

...