How marketers humiliate consumers: what to do with a lack of professional ethics?
Warm customer ”,“ customer touch ”,“ building a sales funnel ”,“ landing page ”- we use these terms every day. And we don’t think about doing it publicly, but an…

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How to learn content marketing for free and on your own
This article was written specifically for Texterra by the TeachLine Blog. Let's say you decide to become a content marketer. You have no extra money. The desire to spend them…

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How to start a business
Owning your own business is what many dream of. However, after deciding to open your own business, you need to realize the full responsibility of this step and think through…

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your body

Demarketing – what is it and when is it used? Real life examples

Demarketing is a type of marketing aimed at reducing demand among the entire target audience or its specific groups. Wait, but why reduce demand – you have to rejoice that things are going uphill! However, not all so simple. In what cases you can’t do without demarketing, read our article.

Table of contents:
Demarketing, decay and hopelessness
Why does demand exceed supply?
How does this threaten the entrepreneur?
Types of Demarketing Continue reading

Subscription shopping services. Success Mechanics for American Projects

Businesses with a subscription model grow like mushrooms, and this looks logical: with the “subscription” approach, both entrepreneurs and consumers win. Once convincing a customer to join, the service should no longer compete for each of its next purchases, but may concentrate on the quality of services and recruiting new consumers. Business becomes more predictable, because payments are received regularly.

At the same time, buyers also benefit – they get the service or product they need at a bargain price, and can free up their time and attention for more interesting activities than routine purchases. Continue reading

How to start a business

Owning your own business is what many dream of. However, after deciding to open your own business, you need to realize the full responsibility of this step and think through many nuances, each of which can significantly affect the course of the business.

If you want to start your own business, it is also important to understand that you assume financial, moral, social and other responsibility for all your actions.

How to start a business

Of course, there is no clear and only true instruction on how to open your own business. Much depends on the type of business, on your financial capabilities, on your goals. But we can offer you the most generalized scheme for starting a business and it Continue reading

How to create ads for children: features of children's marketing
Children are interesting to marketers: firstly, they influence the decision of parents to purchase goods. Secondly, advertising forms their consumer habits, which means that it makes them loyal to a…

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Consumer vs business: why is it better not to offend a customer
If this material was intended for dishonest companies, then we could start it like this: "more than half of Russians are not ready to sue you." In a new article,…

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Subscription shopping services. Success Mechanics for American Projects
Businesses with a subscription model grow like mushrooms, and this looks logical: with the “subscription” approach, both entrepreneurs and consumers win. Once convincing a customer to join, the service should…

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How to find a job without experience
Work experience is one of the most important points in a job seeker's resume for many employers. Everyone came across this vicious circle: in order to get a good job…

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