Owning your own business is what many dream of. However, after deciding to open your own business, you need to realize the full responsibility of this step and think through many nuances, each of which can significantly affect the course of the business.
If you want to start your own business, it is also important to understand that you assume financial, moral, social and other responsibility for all your actions.
How to start a business
Of course, there is no clear and only true instruction on how to open your own business. Much depends on the type of business, on your financial capabilities, on your goals. But we can offer you the most generalized scheme for starting a business and it Continue reading
Coca-Cola is one of the most popular drinks in the world, and many people already know that it was originally created as a medicine and sold in pharmacies. The creator of this drink, pharmacist John Pemberton named this drink in honor of the components from which he made it – the leaves of the coca tree and nuts of the cola plant. Coca-Cola can be called a truly legendary drink – which is only worth a long-term advertising campaign with Santa Claus in the lead role! By the way, this strategy is included in the collection of the greatest advertising campaigns of the twentieth century.
If you look superficially through the history of the creation and development of the Coca-Cola brand, it may seem that the company has always pursued an honest, albeit slightly aggressive policy of promoting its product. In fact, absolutely any big business is fraught with facts hidden from the public. And these secrets do not always give cause for pride. Continue reading
We all often see various advertisements of organizations involved in helping people with disabilities, orphans and animals. On the streets, promoters handed out leaflets calling for help to tidy up the dying nature, in the subway cars posters with the texts “Let’s save children with rare diseases” flicker. It so happened in our society that most people do not trust charitable foundations or simply do not believe in their honest activities.
We will not analyze why such stereotypes arose, although this is already obvious – there are really many scammers among such companies, so people simply don’t believe in them. We have already written about how charitable foundations are created. Today we’ll talk about how they earn. After all, such organizations are also business, although it bears the title of “non-commercial activity”. Continue reading