About the oddities of advertising
Advertising pathology In pseudoscientific circles, it is generally accepted that advertising is a widespread virus that develops under the influence of the microbes reklamus agentus, which, in combination with congenital…

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Why doesn’t business go
Your friends, and possibly yourself, have come across a situation where a lot of effort, energy and money has been invested in the business, but it does not give the…

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Transformation of a hobby into a business. How not to do
Why did you suddenly decide that you can make money on Bentley by knitting slippers or SMM? We choke the initiative in the bud. Check the settings of "objective reality".…

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Do I need to develop a development strategy for modern business?

The word “strategy” in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy. One of the main complaints about business strategy is that the classic strategic toolkit developed many years ago, during the industrial revolution, and is unsuitable for the current digital age. I will try to show that this is not so.

The dissemination of ideas of abandoning strategy as a managerial tool in Russia was facilitated by Nassim Tallleb with his “black swan”.

The idea of ​​a “black swan”, that is, an unpredictable external factor, was liked by entrepreneurs because Continue reading

Mistakes in finances that put a business at risk

Here is an entrepreneur opened a business. Developed a sought-after product, conducted market research, found its target audience. Passed packaging courses and made a cool website, hired cool sellers.

And in less than three years the company closed. That’s the end of the tale.

And this is not fiction, but statistics: 97% of small businesses are closed within three years. Most likely, the percentage would be much less if, in addition to sales, innovation, marketing and packaging, entrepreneurs paid more attention to finance. Therefore, we asked the chief editor of “Neskuchny Finances” Ilya Eremin to help understand the financial nuances of business. His word! Continue reading

Subscription shopping services. Success Mechanics for American Projects

Businesses with a subscription model grow like mushrooms, and this looks logical: with the “subscription” approach, both entrepreneurs and consumers win. Once convincing a customer to join, the service should no longer compete for each of its next purchases, but may concentrate on the quality of services and recruiting new consumers. Business becomes more predictable, because payments are received regularly.

At the same time, buyers also benefit – they get the service or product they need at a bargain price, and can free up their time and attention for more interesting activities than routine purchases. Continue reading

Memory training exercises
Every day, a business person faces many tasks that need to be resolved correctly and on time. And how much you need to keep in mind! If at least one…

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McDonald's Marketing Tricks
When the phrase "fast food establishment" is pronounced, what comes to your mind first? Of course, McDonald's. This worldwide network has captivated all major cities. Despite the fact that many…

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Why doesn’t business go
Your friends, and possibly yourself, have come across a situation where a lot of effort, energy and money has been invested in the business, but it does not give the…

...

Memory training exercises
Every day, a business person faces many tasks that need to be resolved correctly and on time. And how much you need to keep in mind! If at least one…

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