Businesses with a subscription model grow like mushrooms, and this looks logical: with the “subscription” approach, both entrepreneurs and consumers win. Once convincing a customer to join, the service should no longer compete for each of its next purchases, but may concentrate on the quality of services and recruiting new consumers. Business becomes more predictable, because payments are received regularly.
At the same time, buyers also benefit – they get the service or product they need at a bargain price, and can free up their time and attention for more interesting activities than routine purchases. Continue reading
Nobody was born to work. Most children from wealthy Russian families aged 18-24 experience a dramatic and often shocking transition from the state of “I live, I wonder, mom and dad love me” to the state of “go and pay for your life yourself.” This transformation from a butterfly into a dung beetle is especially difficult for introverts and creative people.
A relatively recent VTsIOM survey conducted in May 2019 shows that 21% of working Russians, if they had the means to live, would quit and would never work again. And 22% would change jobs.
It is interesting to understand what causes people to choose their profession. Here they are (percentages are not summarized, it was possible to give several answers): Continue reading
When the phrase “fast food establishment” is pronounced, what comes to your mind first? Of course, McDonald’s. This worldwide network has captivated all major cities. Despite the fact that many people advocate healthy food, and eating right now seems kind of fashionable, McDonald’s establishments are not crowded. But the food there, although tasty, but far from the most healthy and wholesome.
McDonald’s marketing is recognized as one of the toughest and most effective at the same time. All the marketing tricks that McDonalds uses are thought out to the smallest detail, which makes visitors to this place behave exactly as its owners need. Continue reading