The word “strategy” in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy. One of the main complaints about business strategy is that the classic strategic toolkit developed many years ago, during the industrial revolution, and is unsuitable for the current digital age. I will try to show that this is not so.
The dissemination of ideas of abandoning strategy as a managerial tool in Russia was facilitated by Nassim Tallleb with his “black swan”.
The idea of a “black swan”, that is, an unpredictable external factor, was liked by entrepreneurs because Continue reading
Here is an entrepreneur opened a business. Developed a sought-after product, conducted market research, found its target audience. Passed packaging courses and made a cool website, hired cool sellers.
And in less than three years the company closed. That’s the end of the tale.
And this is not fiction, but statistics: 97% of small businesses are closed within three years. Most likely, the percentage would be much less if, in addition to sales, innovation, marketing and packaging, entrepreneurs paid more attention to finance. Therefore, we asked the chief editor of “Neskuchny Finances” Ilya Eremin to help understand the financial nuances of business. His word! Continue reading
Personal experience: how I struggle with procrastination in social networks. Without fanaticism and masochism
IMHO, the main harm of procrastination in social networks – endless paging of the tape, excessive viewing of entertaining pictures / videos, reading fray in the comments, etc. – the death of productivity. Especially if it all starts right from waking up, and you’re a freelancer.
A typical situation: you watch 1-2-3 videos on YouTube, then new posts in a couple of Telegram channels, then you stick in the VK feed and flood chat, and then half a day has passed. And although you have not earned a single ruble, you are already tired and want to relax. Continue reading