How marketers humiliate consumers: what to do with a lack of professional ethics?
Warm customer ”,“ customer touch ”,“ building a sales funnel ”,“ landing page ”- we use these terms every day. And we don’t think about doing it publicly, but an…

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how do I do work that I don’t want to do
We think we are sentient beings. We even believe that we have a certain “I” that has constant and unchanging qualities. Allegedly, today we are “I”, yesterday it was him,…

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And again about creativity
Reverse side of the creative In the great and powerful Russian language, there was no exact analogue to the overseas word "creative". Creative is an abstract concept, something that cannot…

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nuances should

Do I need to develop a development strategy for modern business?

The word “strategy” in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy. One of the main complaints about business strategy is that the classic strategic toolkit developed many years ago, during the industrial revolution, and is unsuitable for the current digital age. I will try to show that this is not so.

The dissemination of ideas of abandoning strategy as a managerial tool in Russia was facilitated by Nassim Tallleb with his “black swan”.

The idea of ​​a “black swan”, that is, an unpredictable external factor, was liked by entrepreneurs because Continue reading

Mistakes in finances that put a business at risk

Here is an entrepreneur opened a business. Developed a sought-after product, conducted market research, found its target audience. Passed packaging courses and made a cool website, hired cool sellers.

And in less than three years the company closed. That’s the end of the tale.

And this is not fiction, but statistics: 97% of small businesses are closed within three years. Most likely, the percentage would be much less if, in addition to sales, innovation, marketing and packaging, entrepreneurs paid more attention to finance. Therefore, we asked the chief editor of “Neskuchny Finances” Ilya Eremin to help understand the financial nuances of business. His word! Continue reading

Personal experience: how I struggle with procrastination in social networks. Without fanaticism and masochism

IMHO, the main harm of procrastination in social networks – endless paging of the tape, excessive viewing of entertaining pictures / videos, reading fray in the comments, etc. – the death of productivity. Especially if it all starts right from waking up, and you’re a freelancer.

A typical situation: you watch 1-2-3 videos on YouTube, then new posts in a couple of Telegram channels, then you stick in the VK feed and flood chat, and then half a day has passed. And although you have not earned a single ruble, you are already tired and want to relax. Continue reading

How to start a business
Owning your own business is what many dream of. However, after deciding to open your own business, you need to realize the full responsibility of this step and think through…

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How to use digital detox for your business
According to the magazine Consumer Reports, the average person sees 247 advertising messages per day. And these are just conservative estimates. The publication Business Journal Phoenix increases this indicator to…

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Material about Brand People
Humanoid Brands Countries, holidays, geographical features, lifestyle elements, and even weather conditions with the help of marketing have long turned into brands. Are there people brands? Yes, any number. They…

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Why doesn’t business go
Your friends, and possibly yourself, have come across a situation where a lot of effort, energy and money has been invested in the business, but it does not give the…

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