what is motivation, or How to sell to people with different dominant motivation
After reading a motivating article, some people crush the mountains, while others go back to the sofa. This is because people have different dominant motivations. I’ll tell you how to…

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Demarketing - what is it and when is it used? Real life examples
Demarketing is a type of marketing aimed at reducing demand among the entire target audience or its specific groups. Wait, but why reduce demand - you have to rejoice that…

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About Provocative Marketing
Provocative Marketing: The Art of Surprising Modern media space is oversaturated with advertising messages just like the streets of a metropolis with noise and rattle. Depending on the lifestyle in…

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fundamentally

And again about creativity

Reverse side of the creative

In the great and powerful Russian language, there was no exact analogue to the overseas word “creative”. Creative is an abstract concept, something that cannot be touched, replaced by any computer program, the creative is not understood, they laugh at it, they admire it or envy it with gritted teeth. Is creative always useful, how necessary is it, and how to create in such a way that you are not only understood, but admired by your work, says Perspective.

Creativity (from the English. Creativity – “creativity”) is the result of creative labor. According to another, more common version, creative (from the English create – create) is the creative component of advertising. In the form of kreatiff (kriatiff) the word is very popular in blogs and youth subcultures. Continue reading

How marketers humiliate consumers: what to do with a lack of professional ethics?
Warm customer ”,“ customer touch ”,“ building a sales funnel ”,“ landing page ”- we use these terms every day. And we don’t think about doing it publicly, but an…

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Personal experience: how I struggle with procrastination in social networks. Without fanaticism and masochism
IMHO, the main harm of procrastination in social networks - endless paging of the tape, excessive viewing of entertaining pictures / videos, reading fray in the comments, etc. - the…

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Material about Brand People
Humanoid Brands Countries, holidays, geographical features, lifestyle elements, and even weather conditions with the help of marketing have long turned into brands. Are there people brands? Yes, any number. They…

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Do I need to develop a development strategy for modern business?
The word "strategy" in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy.…

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