I work as an art director at an interactive agency and teach beginning designers in online courses. From experience I know that working with a designer can be a source of amazing discoveries, and can turn into a headache, deadlines and a spoiled project.
A common cause of problems is an incomprehensible task: the manager and designer do not understand what they want from each other. This is today’s article. It will be useful if you have had to return the task to the designer at least once in the last six months, because he did something wrong.
Step One: Understand What To Do Continue reading
“You are a marketer, I trust you” – how the business wanted to enter a new market, but in the end lost the website and money
Trusting people is good. But if you have a business, do not do it better. The article describes the real story of how a gullible businessman made a number of mistakes that cost him dearly:
He designed the site and social networks for another person, because of which he had to create everything anew.
I did not conclude an agreement with specialists, ran into a fraudster, lost money.
I did not want to help the marketer in the work on the project – I leaked money and delayed the deadlines for the project.
I did not prepare the sales department to launch a new service – I lost customers.
This article will be useful for businessmen who are promoting on the Internet or want to do it. Continue reading
Back in 2012, I first tried my hand at business – I opened a store for informals, which worked offline for less than a month. The loan after this adventure paid off another 3 years 🙁
I made all the mistakes that are possible. With that approach, things were doomed to failure, but it still hurts me.
Experienced entrepreneurs, for sure, will laugh at my fakaps. But for newcomers who are now on fire with an idea and are ready to put everything on it, my story will break pink glasses and help to look at my plans more critically.
A little background Continue reading