How marketers humiliate consumers: what to do with a lack of professional ethics?
Warm customer ”,“ customer touch ”,“ building a sales funnel ”,“ landing page ”- we use these terms every day. And we don’t think about doing it publicly, but an…

Continue reading →

Personal online reputation
Who cares about managing your online reputation? There are three categories of people depending on their purpose of being on the Internet: Entrepreneurs who promote themselves and their personal business…

Continue reading →

How they work at British American Tobacco
British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation - both ups and downs. As befits any large business. Now…

Continue reading →

distracted

Personal online reputation

Who cares about managing your online reputation?
There are three categories of people depending on their purpose of being on the Internet:

Entrepreneurs who promote themselves and their personal business through the Internet.
Their income depends on their reputation. And besides this, the image they create will attract the appropriate type of customers. Continue reading

Demarketing – what is it and when is it used? Real life examples

Demarketing is a type of marketing aimed at reducing demand among the entire target audience or its specific groups. Wait, but why reduce demand – you have to rejoice that things are going uphill! However, not all so simple. In what cases you can’t do without demarketing, read our article.

Table of contents:
Demarketing, decay and hopelessness
Why does demand exceed supply?
How does this threaten the entrepreneur?
Types of Demarketing Continue reading

How to present a project to a customer who does not understand your work?

So you made a website design, drew a logo or wrote a text for a landing page and discounted the result to the client. But your work did not seem to him a brilliant revelation, like you. Ludicrous comments begin (what he carries), inappropriate changes are made (I won’t even add this to the portfolio), and relations may be broken (I don’t work with this inadequate anymore). To avoid misunderstanding and correctly convey ideas, follow the plan from the article.

You have blocked the ability to receive notifications; you are subscribed to notifications
Introduction Continue reading

How marketers humiliate consumers: what to do with a lack of professional ethics?
Warm customer ”,“ customer touch ”,“ building a sales funnel ”,“ landing page ”- we use these terms every day. And we don’t think about doing it publicly, but an…

...

Mistakes in finances that put a business at risk
Here is an entrepreneur opened a business. Developed a sought-after product, conducted market research, found its target audience. Passed packaging courses and made a cool website, hired cool sellers. And…

...

How to start a business
Owning your own business is what many dream of. However, after deciding to open your own business, you need to realize the full responsibility of this step and think through…

...

Do I need to develop a development strategy for modern business?
The word "strategy" in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy.…

...