About Provocative Marketing
Provocative Marketing: The Art of Surprising Modern media space is oversaturated with advertising messages just like the streets of a metropolis with noise and rattle. Depending on the lifestyle in…

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what is motivation, or How to sell to people with different dominant motivation
After reading a motivating article, some people crush the mountains, while others go back to the sofa. This is because people have different dominant motivations. I’ll tell you how to…

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Custom Business Solutions
One of the main goals of big business is to be at least one step ahead of its competitors. This will ensure the emergence of new customers, new sales and…

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create

About the oddities of advertising

Advertising pathology

In pseudoscientific circles, it is generally accepted that advertising is a widespread virus that develops under the influence of the microbes reklamus agentus, which, in combination with congenital diseases of directus idiotus, can provoke very serious disorders in the business body.

So what are you complaining about?

Running a business without ads is like winking at girls in total darkness.
Stuart Henderson Britt, American Psychologist Continue reading

Material about Brand People

Humanoid Brands

Countries, holidays, geographical features, lifestyle elements, and even weather conditions with the help of marketing have long turned into brands. Are there people brands? Yes, any number. They have long been all the significant figures of the past and present – “people and ships.”

If the stars are lit, then does anyone need this?
Vladimir Mayakovsky – “Listen”

Throw and conquer

People brands have always expressed or symbolized something: Albert Einstein – first the image of a madman, and then a scientist, Marilyn Monroe – sexual attractiveness, Ozzy Osbourne – the dark side of rock and roll, Elvis Presley – the bright side, Joseph Stalin – totalitarianism, George Washington – the struggle for independence and democracy. The image of Lenin, for example, could be used to advertise a revolutionary remedy against hair loss, and Napoleon – in advertising “royal” shoes on the platform. Continue reading

And again about creativity

Reverse side of the creative

In the great and powerful Russian language, there was no exact analogue to the overseas word “creative”. Creative is an abstract concept, something that cannot be touched, replaced by any computer program, the creative is not understood, they laugh at it, they admire it or envy it with gritted teeth. Is creative always useful, how necessary is it, and how to create in such a way that you are not only understood, but admired by your work, says Perspective.

Creativity (from the English. Creativity – “creativity”) is the result of creative labor. According to another, more common version, creative (from the English create – create) is the creative component of advertising. In the form of kreatiff (kriatiff) the word is very popular in blogs and youth subcultures. Continue reading

“You are a marketer, I trust you” - how the business wanted to enter a new market, but in the end lost the website and money
Trusting people is good. But if you have a business, do not do it better. The article describes the real story of how a gullible businessman made a number of…

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Personal online reputation
Who cares about managing your online reputation? There are three categories of people depending on their purpose of being on the Internet: Entrepreneurs who promote themselves and their personal business…

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How to learn content marketing for free and on your own
This article was written specifically for Texterra by the TeachLine Blog. Let's say you decide to become a content marketer. You have no extra money. The desire to spend them…

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Useful self-deception: making work a game is the only way to survive
Nobody was born to work. Most children from wealthy Russian families aged 18-24 experience a dramatic and often shocking transition from the state of "I live, I wonder, mom and…

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