British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation – both ups and downs. As befits any large business. Now the total number of employees in British American Tobacco is more than 57 thousand people. The Russian representative office of the company, opened in 1991, employs only about 3 thousand people. But how!
We decided to look behind the scenes of the production of famous tobacco products, and see how the Russian office of the corporation is arranged. Continue reading
One of the main goals of big business is to be at least one step ahead of its competitors. This will ensure the emergence of new customers, new sales and gaining worldwide fame. Nowadays, trivial decisions in managing your business can achieve little. To be on top, you need to come up with something non-standard and original. The companies that will be discussed later were able to circle their competitors’ fingers precisely thanks to creative ideas and solutions.
Many of the cases presented have already entered the world history of business and can serve as an excellent example of how to find and implement recipes for success.
Robert Taylor and Liquid Soap Continue reading
Your friends, and possibly yourself, have come across a situation where a lot of effort, energy and money has been invested in the business, but it does not give the desired effect. An advertising campaign has been carried out, the office is equipped with the “latest word” of design and technology, a normal price has been assigned to a product or service. But there are no customers. You ask yourself the question “why?”.
Finding an answer to it is difficult right away, but you definitely understand that if a business does not make a profit, you will have to close it very soon. To understand why the business does not work, you need to find out what you are doing wrong and how to fix it. Continue reading