Here is an entrepreneur opened a business. Developed a sought-after product, conducted market research, found its target audience. Passed packaging courses and made a cool website, hired cool sellers.
And in less than three years the company closed. That’s the end of the tale.
And this is not fiction, but statistics: 97% of small businesses are closed within three years. Most likely, the percentage would be much less if, in addition to sales, innovation, marketing and packaging, entrepreneurs paid more attention to finance. Therefore, we asked the chief editor of “Neskuchny Finances” Ilya Eremin to help understand the financial nuances of business. His word! Continue reading