Why eating in the workplace is bad
Among office workers there are a lot of those who prefer to eat right at their work computer. Some do this because of too busy work schedules, so to speak,…

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Demarketing - what is it and when is it used? Real life examples
Demarketing is a type of marketing aimed at reducing demand among the entire target audience or its specific groups. Wait, but why reduce demand - you have to rejoice that…

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Demarketing - what is it and when is it used? Real life examples
Demarketing is a type of marketing aimed at reducing demand among the entire target audience or its specific groups. Wait, but why reduce demand - you have to rejoice that…

Continue reading →

coffee houses

Original Magazine U-Turn Advertising

One of the most popular and sought after advertisements is print advertising.

As you know, the most profitable placement of information about a product or service is on the first and last pages. To put your advertisement there, you need to pay a lot of money, but manufacturers and companies are ready for a lot, if only their product became popular and recognizable.

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1 DHL Advertising (Post Company)
2 Smuckers Advertising (jam maker)
3 MacBook Ads
4 Sul America advertising (insurance)
5 Thinh Furniture Advertising (Furniture Production)
6 Adidas Advertising (Sportswear)
7 Clinique advertising (cosmetics production) Continue reading

How do charitable foundations earn

We all often see various advertisements of organizations involved in helping people with disabilities, orphans and animals. On the streets, promoters handed out leaflets calling for help to tidy up the dying nature, in the subway cars posters with the texts “Let’s save children with rare diseases” flicker. It so happened in our society that most people do not trust charitable foundations or simply do not believe in their honest activities.

We will not analyze why such stereotypes arose, although this is already obvious – there are really many scammers among such companies, so people simply don’t believe in them. We have already written about how charitable foundations are created. Today we’ll talk about how they earn. After all, such organizations are also business, although it bears the title of “non-commercial activity”. Continue reading

Starbucks Success Secrets

Establishments Starbucks is a world-famous brand. These coffee houses are most popular, of course, in America. But in other countries they are no less in demand. Americans even have a common expression that they spend almost as much time at Starbucks as they do at work and at home.

What allowed a popular coffee house to win such love of customers? Only the presence of quality coffee, which in these establishments is undoubtedly beyond praise? The high-quality food products presented at Starbucks are by no means the only reason for the popularity and relevance of this brand. We’ll talk about how Starbucks started and developed. Continue reading

About Provocative Marketing
Provocative Marketing: The Art of Surprising Modern media space is oversaturated with advertising messages just like the streets of a metropolis with noise and rattle. Depending on the lifestyle in…

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“You are a marketer, I trust you” - how the business wanted to enter a new market, but in the end lost the website and money
Trusting people is good. But if you have a business, do not do it better. The article describes the real story of how a gullible businessman made a number of…

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Personal online reputation
Who cares about managing your online reputation? There are three categories of people depending on their purpose of being on the Internet: Entrepreneurs who promote themselves and their personal business…

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How to learn content marketing for free and on your own
This article was written specifically for Texterra by the TeachLine Blog. Let's say you decide to become a content marketer. You have no extra money. The desire to spend them…

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