We think we are sentient beings. We even believe that we have a certain “I” that has constant and unchanging qualities. Allegedly, today we are “I”, yesterday it was him, tomorrow we will also be “I”.
This fundamental mistake becomes clear when we are faced with procrastination. In a striking way, at the moment when you need to show your “constant qualities” and begin the necessary work, we turn into unreasonable children, ready to be distracted by anything, just not to get down to business.
To pick up keywords, write a post for social networks, draw up a content plan, prepare a tax return on time are tasks that our brain understands, and we even have the skill to solve them. But we are ready to fail the deadlines for no reason, and then scared to be surprised – WHY did we do this? Continue reading
Warm customer ”,“ customer touch ”,“ building a sales funnel ”,“ landing page ”- we use these terms every day. And we don’t think about doing it publicly, but an attentive consumer sees how we are trying to “plant” it, “throw it into the funnel” and “warm it up” somewhere.
Until about 2000, the manipulative terminology of marketers almost did not go beyond professional conferences, planning meetings in the marketing departments of companies, university audiences, special studies and books. But the Internet came and changed everything. Marketers themselves made thematic blogs and the media, in which they arranged such a professional striptease that they take a flurry of an unprepared person. Continue reading
Owning your own business is what many dream of. However, after deciding to open your own business, you need to realize the full responsibility of this step and think through many nuances, each of which can significantly affect the course of the business.
If you want to start your own business, it is also important to understand that you assume financial, moral, social and other responsibility for all your actions.
How to start a business
Of course, there is no clear and only true instruction on how to open your own business. Much depends on the type of business, on your financial capabilities, on your goals. But we can offer you the most generalized scheme for starting a business and it Continue reading