About the oddities of advertising
Advertising pathology In pseudoscientific circles, it is generally accepted that advertising is a widespread virus that develops under the influence of the microbes reklamus agentus, which, in combination with congenital…

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How to present a project to a customer who does not understand your work?
So you made a website design, drew a logo or wrote a text for a landing page and discounted the result to the client. But your work did not seem…

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Demarketing - what is it and when is it used? Real life examples
Demarketing is a type of marketing aimed at reducing demand among the entire target audience or its specific groups. Wait, but why reduce demand - you have to rejoice that…

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business practice

Do I need to develop a development strategy for modern business?

The word “strategy” in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy. One of the main complaints about business strategy is that the classic strategic toolkit developed many years ago, during the industrial revolution, and is unsuitable for the current digital age. I will try to show that this is not so.

The dissemination of ideas of abandoning strategy as a managerial tool in Russia was facilitated by Nassim Tallleb with his “black swan”.

The idea of ​​a “black swan”, that is, an unpredictable external factor, was liked by entrepreneurs because Continue reading

How to make money on photos on the Internet
The camera for many people is a familiar tool in everyday life. For some, photography is just a hobby, while others make good money on it. Professional and semi-professional cameras…

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Mistakes in finances that put a business at risk
Here is an entrepreneur opened a business. Developed a sought-after product, conducted market research, found its target audience. Passed packaging courses and made a cool website, hired cool sellers. And…

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Memory training exercises
Every day, a business person faces many tasks that need to be resolved correctly and on time. And how much you need to keep in mind! If at least one…

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Original Magazine U-Turn Advertising
One of the most popular and sought after advertisements is print advertising. As you know, the most profitable placement of information about a product or service is on the first…

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