How to create ads for children: features of children's marketing
Children are interesting to marketers: firstly, they influence the decision of parents to purchase goods. Secondly, advertising forms their consumer habits, which means that it makes them loyal to a…

Continue reading →

How to protect yourself from a fraudulent employer
Despite the versatility and variability of the labor market (homeworkers, distance workers, and so on), most of our compatriots, awakening themselves with hot coffee and courageously withstanding the crush in…

Continue reading →

How to protect yourself from a fraudulent employer
Despite the versatility and variability of the labor market (homeworkers, distance workers, and so on), most of our compatriots, awakening themselves with hot coffee and courageously withstanding the crush in…

Continue reading →

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Transformation of a hobby into a business. How not to do

Why did you suddenly decide that you can make money on Bentley by knitting slippers or SMM? We choke the initiative in the bud. Check the settings of “objective reality”.

We were present at a historic moment. Before our eyes, the Soviet and post-Soviet career paradigm finally died. If in the Soviet version the ideal looked like a “work book with a single record” or progressive growth in line with the nomenclature system, and in the post-Soviet one it looked like a career in a Western corporation, now we are dealing with completely different values.

Wage labor – with a light hand Kiyosaki – declared occupation losers. A mobile coffee shop is better, but its own than a post at Gazprom. Better capitalization of their talents than the measured life of the clerk or the nervous Continue reading

How to learn content marketing for free and on your own

This article was written specifically for Texterra by the TeachLine Blog.

Let’s say you decide to become a content marketer. You have no extra money. The desire to spend them on courses, too. But there is the Internet and a huge amount of free information in it. Is it possible to become a professional just by reading blogs and watching videos? Can. And I will tell you how to do it, but I can’t guarantee that it will be easy. Continue reading

How to create ads for children: features of children’s marketing

Children are interesting to marketers: firstly, they influence the decision of parents to purchase goods. Secondly, advertising forms their consumer habits, which means that it makes them loyal to a certain brand in adulthood. Thirdly, children have pocket money that they spend with pleasure.

However, often advertising campaigns fail due to a lack of understanding of the target audience. To understand it, I will analyze three age categories – 1-3, 3-7, 7-10 years. This knowledge will help to formulate a promotional offer for children.

Elkonin age periodization Continue reading

McDonald's Marketing Tricks
When the phrase "fast food establishment" is pronounced, what comes to your mind first? Of course, McDonald's. This worldwide network has captivated all major cities. Despite the fact that many…

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Apple Secrets
Apple is one of those companies that they either love to bigotry or are extremely skeptical. However, one cannot fail to admit that this company is truly revolutionary in its…

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Consumer vs business: why is it better not to offend a customer
If this material was intended for dishonest companies, then we could start it like this: "more than half of Russians are not ready to sue you." In a new article,…

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Apple Secrets
Apple is one of those companies that they either love to bigotry or are extremely skeptical. However, one cannot fail to admit that this company is truly revolutionary in its…

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