Interesting facts about Coca-Cola
Coca-Cola is one of the most popular drinks in the world, and many people already know that it was originally created as a medicine and sold in pharmacies. The creator…

Continue reading →

Subscription shopping services. Success Mechanics for American Projects
Businesses with a subscription model grow like mushrooms, and this looks logical: with the “subscription” approach, both entrepreneurs and consumers win. Once convincing a customer to join, the service should…

Continue reading →

Why doesn’t business go
Your friends, and possibly yourself, have come across a situation where a lot of effort, energy and money has been invested in the business, but it does not give the…

Continue reading →

because

Transformation of a hobby into a business. How not to do

Why did you suddenly decide that you can make money on Bentley by knitting slippers or SMM? We choke the initiative in the bud. Check the settings of “objective reality”.

We were present at a historic moment. Before our eyes, the Soviet and post-Soviet career paradigm finally died. If in the Soviet version the ideal looked like a “work book with a single record” or progressive growth in line with the nomenclature system, and in the post-Soviet one it looked like a career in a Western corporation, now we are dealing with completely different values.

Wage labor – with a light hand Kiyosaki – declared occupation losers. A mobile coffee shop is better, but its own than a post at Gazprom. Better capitalization of their talents than the measured life of the clerk or the nervous Continue reading

How to learn content marketing for free and on your own

This article was written specifically for Texterra by the TeachLine Blog.

Let’s say you decide to become a content marketer. You have no extra money. The desire to spend them on courses, too. But there is the Internet and a huge amount of free information in it. Is it possible to become a professional just by reading blogs and watching videos? Can. And I will tell you how to do it, but I can’t guarantee that it will be easy. Continue reading

How to create ads for children: features of children’s marketing

Children are interesting to marketers: firstly, they influence the decision of parents to purchase goods. Secondly, advertising forms their consumer habits, which means that it makes them loyal to a certain brand in adulthood. Thirdly, children have pocket money that they spend with pleasure.

However, often advertising campaigns fail due to a lack of understanding of the target audience. To understand it, I will analyze three age categories – 1-3, 3-7, 7-10 years. This knowledge will help to formulate a promotional offer for children.

Elkonin age periodization Continue reading

Online Store: Consumer Rights and Seller Responsibilities
Have you noticed that we have become much bolder in our online purchases? Now we don’t take risks by buying covers with Aliexpress for 30 rubles, but we fully order…

...

How to present a project to a customer who does not understand your work?
So you made a website design, drew a logo or wrote a text for a landing page and discounted the result to the client. But your work did not seem…

...

About Provocative Marketing
Provocative Marketing: The Art of Surprising Modern media space is oversaturated with advertising messages just like the streets of a metropolis with noise and rattle. Depending on the lifestyle in…

...

Do I need to develop a development strategy for modern business?
The word "strategy" in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy.…

...