Personal online reputation
Who cares about managing your online reputation?
There are three categories of people depending on their purpose of being on the Internet:
Entrepreneurs who promote themselves and their personal business through the Internet.
Their income depends on their reputation. And besides this, the image they create will attract the appropriate type of customers.
Public figures: writers, bloggers, opinion leaders, teachers, musicians, politicians, athletes.
They can promote their personal brand actively or not, but, due to their popularity, information about them on the Internet is present even against their will. Their status in society and income, if they have their own business, depend on their reputation.
People who use the Internet to keep in touch with friends, relatives, colleagues.
As a rule, they work in an organization and often do not think that based on their simplest actions on the Internet (in social networks, for example), their colleagues, clients, members of professional communities, current or future employers form their opinions about them and make decisions : collaborate or not, develop relationships or minimize communication.
Examples: Employers browse social networks of applicants. Suppliers look at the profiles of their customers and partners, they are interested not only in companies, but in specific people with whom they will work. If you publish articles or participate in conferences, give interviews in the rank of an employee of a company, this is also your professional reputation.
What will be discussed in this article
This article will talk about what it means to manage your reputation and what you need to do yourself to make your reputation the way you want.
Part 1. How does reputation appear, and what does it mean to manage reputation.
Part 2. How to think about what kind of reputation you want to create.
Part 3. How to draw up a diagram of actions that form a reputation in a natural way.
The article will focus only on reputation on the Internet. But immediately make a reservation that your personal reputation is formed in all sectors of your life, where you interact with other people personally or indirectly. The information that people get about you from the Internet is only a fraction. And it should not conflict with how you behave in real life.
Part 1. How reputation is formed and what it means to manage reputation
How reputation is formed
You have a reputation in any case, regardless of whether you thought about it or not, whether you worked on it consciously or if it developed spontaneously.
You are not the “owner” of your reputation.
Why is that? Because reputation is what people think of you. People who communicate with you in any way, or simply observe your behavior, have an opinion about you.
Reputation building process
Reputation building process
If you are now asked to name any person from your environment and ask what his reputation is, you will first think for a moment, and then anyway express your opinion. It will sound something like this:
“He is a man of work …”;
“He is a pleasant person in communication …”;
“It’s hard to negotiate with him …”;
“He is a cool professional in his field …”;
“Yes, you can’t cook porridge with him; he has seven Fridays in a week …”;
“He is very versatile, manages to be successful in various fields …”;
“It is not clear what he is a specialist in, many publications, but the essence is not clear,” etc.
If you know a person in reality, then information about him from real life will affect your opinion more. If you see a person only virtually, then his reputation will be based solely on his behavior on the network.
Reputation is always a reflection of 4 things:
The quality of personal work;
Personal work style;
Features of behavior;
Example: Financial Advisor.
Quality of work: Submit all reports without a single mistake and on time.
Work style: Prefers to work not in a team, pedantic, the documents are always in order.
Features of behavior: Always does everything at the very last moment, making colleagues nervous.
Communication style: Doesn’t like to talk a lot, laconic communication, prefers in writing.
On the Internet, all four components may not be visible or may be visible only from a certain angle.
Example 1. A financial consultant promoting his services through the Internet.
Quality of work: It is difficult to show for this profession. Indirectly, accuracy and infallibility can be judged by other factors. For example, if he has a lot of typos on his site, the question will be: does he have the same numbers?
Work style: Literally not visible. Indirectly – on the site page, in an article or in an interview can talk about his work style.
Behavioral Features: Publishes useful information, tips and examples on his professional topic.
Communication style: Lightly formal, answers questions and comments quickly, writes very respectfully.
Example 2. Copywriter, author of articles.
Quality of work: Visible by published articles.