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How to learn content marketing for free and on your own

This article was written specifically for Texterra by the TeachLine Blog.

Let’s say you decide to become a content marketer. You have no extra money. The desire to spend them on courses, too. But there is the Internet and a huge amount of free information in it. Is it possible to become a professional just by reading blogs and watching videos? Can. And I will tell you how to do it, but I can’t guarantee that it will be easy.

Table of contents:
What is the difference between courses and blogs
We make a curriculum
1. We write off the table of contents from the textbook
2. We take the list of articles
3. We take someone’s prepared curriculum
We are looking for training materials
We teach
Test your knowledge
We get a certificate
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What is the difference between courses and blogs
The section summary is clear
The section summary is clear
In courses, all information is structured. Learning goes from simple to complex. The connection of one lecture with another is shown. The whole subject is covered in its entirety. Even if the course is superficial, you will have a framework to which you can then add details.

At good courses you will be given practical tasks that will help to apply knowledge and better remember it. A knowledge check will show whether you really remember the information or it only seems to you that way. Well, a certificate can come in handy when looking for a job. Although the latter is a dubious advantage.

Blogs are not so. Even if the author does provide complete, detailed and valuable information, he does not have the goal of making you a professional. He just reveals the topic. Blogs usually don’t tell how to combine topics into a complete picture: where to start, what to read further, than to finish. The author of the blog does not know your level, and therefore either tells what you already know or delves into the wilds.

No one offers or verifies practical tasks. But to really determine your level without tests can be problematic.

In short, courses are easier. They all chewed it, laid it on the shelves, and rendered you all kinds of help. And blogs are a free steppe.

But you can learn from them. You just have to be both a teacher and a student at the same time. And you need to start with the role of a teacher.

We make a curriculum
To learn something, understand what exactly you should learn. What is important and what is secondary. What you need to learn first, and what can be postponed until later. Consider that the curriculum is a framework to which we will then hang knowledge. In this case, we need to find out who such a content marketer is and what competencies he should possess.

There are three ways to create a curriculum.

1. We write off the table of contents from the textbook
We find the textbook on the subject, write off the table of contents from it. Most often, a table of contents can be found freely available in online stores. You can also go to an offline store and write off the table of contents there.

But so far no one has bothered to write a decent textbook on content marketing. Please note, not a reference book, but a textbook. So this method disappears.

2. We take the list of articles
Like such “85 articles for self-taught content marketing” or such “200+ best articles on content marketing in RuNet”. These are good lists, they will come in handy. But they do not give us an exhaustive answer to the question of what competencies a content marketer should have.

The client or employer will not ask how many articles on content marketing you have read, he is more interested in what tasks you can perform and how you will help the company.

According to the list, I can’t make a plan for myself like: a content marketer should be able to do this and that, now I can only do this, so I have to acquire another 80% of the knowledge. ” You can read two dozen articles from the list, but still do not understand what you are going to and how much is left.

So go to the third method.

3. We take someone’s prepared curriculum
Good courses usually post their curriculum as a demo. So we need them.

In order not to go far, I will take, for example, the curriculum of courses on content marketing from “Texterra”.

So, 16 points.

What is content marketing? Goals and objectives of content marketing.
Work with the target audience.
Competitor analysis.
What content formats are and how to use them.
Visual content.
Content in video format.
Development of a content plan for the project.
Editorial policy.
Channels for promoting content.
Social networks.
The blog.
Search engine optimization.
Work with copywriters on outsourcing, how to write technical specifications.
Work with the reputation of the project.
Analysis of the effectiveness of the content strategy.
Now it has become much clearer. We know what the required minimum competencies of a content marketer should look like.

It is clear that all these things can be better, worse, you can add a lot of useful things, but for starters this is enough. We have a framework on which we will collect our knowledge.

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