About Provocative Marketing
Provocative Marketing: The Art of Surprising Modern media space is oversaturated with advertising messages just like the streets of a metropolis with noise and rattle. Depending on the lifestyle in…

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how do I do work that I don’t want to do
We think we are sentient beings. We even believe that we have a certain “I” that has constant and unchanging qualities. Allegedly, today we are “I”, yesterday it was him,…

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Personal experience: how I struggle with procrastination in social networks. Without fanaticism and masochism
IMHO, the main harm of procrastination in social networks - endless paging of the tape, excessive viewing of entertaining pictures / videos, reading fray in the comments, etc. - the…

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Problems at the start of a business: where to lay straws, opening a business

Launching a new project, we think more about prospects, financial independence, success, benefits for the world, rather than about problems. A positive attitude is important. Without it, it’s not worth starting.

But it’s even more important to soberly assess the situation, anticipate difficulties and plan for several steps forward. I myself filled the cones, starting my own business, and I will tell you about some difficulties from my own experience. To make the selection more objective, I asked around on social networks and left only those problems that other entrepreneurs talked about. She also took comments from a representative of a small business, who himself went through most of the typical difficulties and agreed to honestly tell how he had it.

The article will be useful to those who are just starting a business or just planning, because warned – means armed. Go!

There is always not enough money
If you have huge capital at the start, it will still not be enough. Even if it seems that everything is calculated to the smallest detail – it only seems. A novice entrepreneur does not have enough experience to foresee everything. We love to consider the best scenario – the supplier will give a discount and a delay of several months, the tenant will not stint on rental vacations, and sales will immediately trample.

What can be done? First of all, prepare a financial pillow. This is important if you are leaving your main job to start a business. So that you do not have to spend your first revenue on a communal apartment.

To compensate for the lack of money (or to avoid it), you can make the most of your knowledge and skills. If you know how to make sites, the first simple page for a new project can be done independently. Understanding jurisprudence – do not waste money on registering a company.

No one can be trusted
When you start working in a new market for yourself, you still do not know the rules of the game. It is on the Internet that everyone writes about honest partnership, benefits for customers, all white and fluffy. In fact, there are often situations where partners, contractors, contractors are trying to wrap cooperation in their favor. Even to the detriment of the other side. This may not be a direct fraud or fraud, but an inexperienced entrepreneur will still remain in the red. Just because somewhere I missed something and did not fix it on paper.

I myself had a similar story. A couple of years ago I decided to go to the organization of concerts. She decided to start small – gathered several poorly promoted teams, rented a small site in the center of Moscow. All arrangements with the artists and the club were in words. Fortunately, no one let me down – they were waiting for us at the site, the artists arrived, the concert took place and everyone was satisfied. Except me. I barely brought this project to zero, because a couple of days before the event it turned out that at the same time as our concert, the club will have a birthday banquet, whose guests will not pay for the entrance to the concert. I was simply confronted with a fact. The food ordered for delivery for the artists was not allowed into the club – we had to feed the guys from the bar menu. There were a few more nuances that increased costs and reduced revenues. I didn’t bring the project to profit, but I learned a lesson.

What can be done? Recognize all the nuances of cooperation on the shore, and record all agreements in contracts, estimates and other documents. Do not take the word and be sure to look – the premises, goods, business, equipment. If you yourself are not in the topic and do not know what to look at and what to agree on, take an experienced person with you and study thoroughly all the subtleties ahead of time.

Cash gaps
This “disease” affects not only a start-up business. Companies that have been operating for 5-10-20 years are also not insured against gaps, especially if they make mistakes in financial accounting. Another question is that the “old people” get into them less often – there is experience and well-established processes. In addition, trusted partners can give a delay, wait until the money arrives. Yes, and take a loan calmer when you know how events will unfold, and I’m sure that in a couple of months the gap will be left behind, everything can be paid right away.

Another thing is a novice entrepreneur. He still does not know how to plan finances. The client stream is unstable. Suppliers and contractors require prepayment, because they do not trust yet. Customers, for the same reason, work only postpaid. In such a situation, the risk of cash gaps is especially great.

What can be done? At the start, to establish financial accounting and planning. Scrupulously enter into reports and tables all income and expenses – current and planned. Use tools that help control finances and anticipate cash gaps. There are low-cost solutions for small businesses on the market. Well, pump yourself in matters of finance yourself until you can afford a findirector 😉

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