How does Valve, a game developer, work?
Valve Corporation is a company that has created legendary games such as Half-Life, Counter Strike, Dota 2, Portal and others. The company was created by Gabe Newell, whose biography also…

Continue reading →

Do I need to develop a development strategy for modern business?
The word "strategy" in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy.…

Continue reading →

How to make money on photos on the Internet
The camera for many people is a familiar tool in everyday life. For some, photography is just a hobby, while others make good money on it. Professional and semi-professional cameras…

Continue reading →

how do I do work that I don’t want to do

We think we are sentient beings. We even believe that we have a certain “I” that has constant and unchanging qualities. Allegedly, today we are “I”, yesterday it was him, tomorrow we will also be “I”.

This fundamental mistake becomes clear when we are faced with procrastination. In a striking way, at the moment when you need to show your “constant qualities” and begin the necessary work, we turn into unreasonable children, ready to be distracted by anything, just not to get down to business.

To pick up keywords, write a post for social networks, draw up a content plan, prepare a tax return on time are tasks that our brain understands, and we even have the skill to solve them. But we are ready to fail the deadlines for no reason, and then scared to be surprised – WHY did we do this?

Despite the fact that science is still far from understanding the principles of the human brain, it has quite seriously advanced in the study of chemical-electric processes of motivation and reward.

Scientists have every reason to giggle at our ideas about the qualitative invariability of our “I” and say: “Guys, you are a set of states of mind and feelings that change every minute. How do you manage to get into your jeans with your feet, distinguish between “tys and tys” and remember the tax rates for individual entrepreneurs on the simplified tax system? You are really only concerned about surviving and giving birth right now, and then getting a chemical carrot inside your head for it. ”

If everything is extremely simplified, then we begin to do any work naturally only at the moment when the neurotransmitter dopamine is enough in the front of the brain, and we continue to do it if the concentration does not decrease. Dopamine makes us feel that soon, soon there will be a bun! Pleasant sweet reward! Endorphins can act as a bun on their own or in conjunction with GABA and serotonin.

In human language, such a “bun” is called happiness, pleasure, satisfaction and peace. Dopamine itself is involved, as it were, in the preparation for happiness, in the formation of a sense of anticipation.

In fact, this neurotransmitter produced in the hypothalamus is involved in all types of motivation – to work, learn new skills, learn about sex, search for delicious food, and even survive in war.

Science tells us that procrastination is associated with aversion to the task, boredom, uncertainty and guilt.

One of the reasons for procrastination, scientists call the priority of short-term reinforcement and recovery of mood over long-term achievement of the goal. That is, we, like children, need to have a bun now. A bun somewhere in the future does not light us. Dopamine is not produced on it.

Therefore, instead of embarking on a task that is boring (and most of the work on Earth is boring in principle), we think: “Right now I’ll go through one level …”. And we drive a two-hour toy in the genre of “three in a row.” After all, after each level, our brain receives a short charge of endorphins and serotonin. Unless, of course, analysts from the development team built a good balance in the game. And in anticipation of this charge, we have a sufficient concentration of dopamine to feel the desire to get a chemical reward sooner.

A work task that does not teach us anything new and does not promise rewards right now does not raise the level of dopamine, which “includes” motivation for action.

However, animal experiments have shown that if the dopamine receptors of the so-called “midbrain” are artificially aroused, motivation for actions (which normally imply a chemical reward) arises regardless of whether this reward is at all.

This state of affairs gives us the opportunity to “hack” our reinforcement system. That is, before doing the work, somehow induce dopamine production.

But here it’s important not to overdo it
Too much dopamine does not allow you to concentrate on one task. A recent study found that in women genetically prone to increased dopamine production, procrastination is a common problem.

To simplify, they are too interested in alternative activities that you can indulge in right now. Therefore, such people are easily distracted from the main task. They are called “impulsive”.

A year ago, another physiological reason for the delay before the start of the case was discovered: it turns out that procrastinators have more amygdala in the brain than others. Among other things, the tonsil is responsible for the feeling of fear, the memory of the fear experienced and for the expectation of something terrible. By the way, our old friend, dopamine, is also involved in the process of this expectation. He generally actively participates in the emergence of emotions.

In people with enlarged tonsils, procrastination causes a feeling that the case they are about to start will lead to a bad result.

Useful self-deception: making work a game is the only way to survive
Nobody was born to work. Most children from wealthy Russian families aged 18-24 experience a dramatic and often shocking transition from the state of "I live, I wonder, mom and…

...

How to use digital detox for your business
According to the magazine Consumer Reports, the average person sees 247 advertising messages per day. And these are just conservative estimates. The publication Business Journal Phoenix increases this indicator to…

...

Pros of procrastination or when procrastination is beneficial
Procrastination - putting off important and urgent matters, replacing them with something insignificant, but pleasant or very significant, but not urgent. It is she who is considered the worst enemy…

...

Demarketing - what is it and when is it used? Real life examples
Demarketing is a type of marketing aimed at reducing demand among the entire target audience or its specific groups. Wait, but why reduce demand - you have to rejoice that…

...