So you made a website design, drew a logo or wrote a text for a landing page and discounted the result to the client. But your work did not seem to him a brilliant revelation, like you. Ludicrous comments begin (what he carries), inappropriate changes are made (I won’t even add this to the portfolio), and relations may be broken (I don’t work with this inadequate anymore). To avoid misunderstanding and correctly convey ideas, follow the plan from the article.
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Introduction Continue reading
I work as an art director at an interactive agency and teach beginning designers in online courses. From experience I know that working with a designer can be a source of amazing discoveries, and can turn into a headache, deadlines and a spoiled project.
A common cause of problems is an incomprehensible task: the manager and designer do not understand what they want from each other. This is today’s article. It will be useful if you have had to return the task to the designer at least once in the last six months, because he did something wrong.
Step One: Understand What To Do Continue reading
After reading a motivating article, some people crush the mountains, while others go back to the sofa. This is because people have different dominant motivations. I’ll tell you how to determine your type and learn to understand buyers. The article is useful to a wide range of readers, but especially to entrepreneurs.
Table of contents:
In which part of the brain is motivation hidden
Test for determining the dominant motivation
How people with different dominant motivations behave Continue reading
“You are a marketer, I trust you” – how the business wanted to enter a new market, but in the end lost the website and money
Trusting people is good. But if you have a business, do not do it better. The article describes the real story of how a gullible businessman made a number of mistakes that cost him dearly:
He designed the site and social networks for another person, because of which he had to create everything anew.
I did not conclude an agreement with specialists, ran into a fraudster, lost money.
I did not want to help the marketer in the work on the project – I leaked money and delayed the deadlines for the project.
I did not prepare the sales department to launch a new service – I lost customers.
This article will be useful for businessmen who are promoting on the Internet or want to do it. Continue reading
Here is an entrepreneur opened a business. Developed a sought-after product, conducted market research, found its target audience. Passed packaging courses and made a cool website, hired cool sellers.
And in less than three years the company closed. That’s the end of the tale.
And this is not fiction, but statistics: 97% of small businesses are closed within three years. Most likely, the percentage would be much less if, in addition to sales, innovation, marketing and packaging, entrepreneurs paid more attention to finance. Therefore, we asked the chief editor of “Neskuchny Finances” Ilya Eremin to help understand the financial nuances of business. His word! Continue reading