What is networking?
Man is a social being. And that means that social ties play a big role in our lives. A lot of useful acquaintances can solve almost any problem in a…

Continue reading →

Pros of procrastination or when procrastination is beneficial
Procrastination - putting off important and urgent matters, replacing them with something insignificant, but pleasant or very significant, but not urgent. It is she who is considered the worst enemy…

Continue reading →

Useful self-deception: making work a game is the only way to survive
Nobody was born to work. Most children from wealthy Russian families aged 18-24 experience a dramatic and often shocking transition from the state of "I live, I wonder, mom and…

Continue reading →

understand

Do I need to develop a development strategy for modern business?

The word “strategy” in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy. One of the main complaints about business strategy is that the classic strategic toolkit developed many years ago, during the industrial revolution, and is unsuitable for the current digital age. I will try to show that this is not so.

The dissemination of ideas of abandoning strategy as a managerial tool in Russia was facilitated by Nassim Tallleb with his “black swan”.

The idea of ​​a “black swan”, that is, an unpredictable external factor, was liked by entrepreneurs because Continue reading

Transformation of a hobby into a business. How not to do

Why did you suddenly decide that you can make money on Bentley by knitting slippers or SMM? We choke the initiative in the bud. Check the settings of “objective reality”.

We were present at a historic moment. Before our eyes, the Soviet and post-Soviet career paradigm finally died. If in the Soviet version the ideal looked like a “work book with a single record” or progressive growth in line with the nomenclature system, and in the post-Soviet one it looked like a career in a Western corporation, now we are dealing with completely different values.

Wage labor – with a light hand Kiyosaki – declared occupation losers. A mobile coffee shop is better, but its own than a post at Gazprom. Better capitalization of their talents than the measured life of the clerk or the nervous Continue reading

How to learn content marketing for free and on your own

This article was written specifically for Texterra by the TeachLine Blog.

Let’s say you decide to become a content marketer. You have no extra money. The desire to spend them on courses, too. But there is the Internet and a huge amount of free information in it. Is it possible to become a professional just by reading blogs and watching videos? Can. And I will tell you how to do it, but I can’t guarantee that it will be easy. Continue reading

Demarketing - what is it and when is it used? Real life examples
Demarketing is a type of marketing aimed at reducing demand among the entire target audience or its specific groups. Wait, but why reduce demand - you have to rejoice that…

...

About Provocative Marketing
Provocative Marketing: The Art of Surprising Modern media space is oversaturated with advertising messages just like the streets of a metropolis with noise and rattle. Depending on the lifestyle in…

...

How do charitable foundations earn
We all often see various advertisements of organizations involved in helping people with disabilities, orphans and animals. On the streets, promoters handed out leaflets calling for help to tidy up…

...

how do I do work that I don’t want to do
We think we are sentient beings. We even believe that we have a certain “I” that has constant and unchanging qualities. Allegedly, today we are “I”, yesterday it was him,…

...