Crowdfunding (public funding, from crowdfunding, crowd is “crowd”, funding is “funding”) is a collective collaboration of people (donors) who voluntarily pool their money or other resources together, usually via the Internet, to support efforts other people or organizations (recipients).
What personality traits distinguish a businessman from a person who does not have such abilities? It’s not at all financial means to start and run a business.
A real entrepreneur has the ability to generate ideas, organize activities and foresight in making decisions. If all of this is available, but there is no money to implement the idea, then a phenomenon such as crowdfunding can help you. Continue reading
British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation – both ups and downs. As befits any large business. Now the total number of employees in British American Tobacco is more than 57 thousand people. The Russian representative office of the company, opened in 1991, employs only about 3 thousand people. But how!
We decided to look behind the scenes of the production of famous tobacco products, and see how the Russian office of the corporation is arranged. Continue reading
One of the main goals of big business is to be at least one step ahead of its competitors. This will ensure the emergence of new customers, new sales and gaining worldwide fame. Nowadays, trivial decisions in managing your business can achieve little. To be on top, you need to come up with something non-standard and original. The companies that will be discussed later were able to circle their competitors’ fingers precisely thanks to creative ideas and solutions.
Many of the cases presented have already entered the world history of business and can serve as an excellent example of how to find and implement recipes for success.
Robert Taylor and Liquid Soap Continue reading