How to present a project to a customer who does not understand your work?
So you made a website design, drew a logo or wrote a text for a landing page and discounted the result to the client. But your work did not seem…

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Why eating in the workplace is bad
Among office workers there are a lot of those who prefer to eat right at their work computer. Some do this because of too busy work schedules, so to speak,…

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And again about creativity
Reverse side of the creative In the great and powerful Russian language, there was no exact analogue to the overseas word "creative". Creative is an abstract concept, something that cannot…

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the company

Personal online reputation

Who cares about managing your online reputation?
There are three categories of people depending on their purpose of being on the Internet:

Entrepreneurs who promote themselves and their personal business through the Internet.
Their income depends on their reputation. And besides this, the image they create will attract the appropriate type of customers. Continue reading

Do I need to develop a development strategy for modern business?

The word “strategy” in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy. One of the main complaints about business strategy is that the classic strategic toolkit developed many years ago, during the industrial revolution, and is unsuitable for the current digital age. I will try to show that this is not so.

The dissemination of ideas of abandoning strategy as a managerial tool in Russia was facilitated by Nassim Tallleb with his “black swan”.

The idea of ​​a “black swan”, that is, an unpredictable external factor, was liked by entrepreneurs because Continue reading

How and why to request user opinions on a site: CSAT guide

In order to find out customers’ opinions about the business, they use different rating systems, including CSAT – customer satisfaction score, that is, customer satisfaction index. It works very simply: you need to do a survey “How satisfied are you with X?” With a scale from “dissatisfied” to “satisfied” and post it on the website, in the application, or send it by mail.

How satisfied are you
This method does not bring extensive feedback, but it perfectly indicates the problem areas of the business (and understanding the problem is already half the solution). By the way, it is CSAT that is usually built into ticket systems.

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Consumer vs business: why is it better not to offend a customer
If this material was intended for dishonest companies, then we could start it like this: "more than half of Russians are not ready to sue you." In a new article,…

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Do I need to develop a development strategy for modern business?
The word "strategy" in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy.…

...

And again about creativity
Reverse side of the creative In the great and powerful Russian language, there was no exact analogue to the overseas word "creative". Creative is an abstract concept, something that cannot…

...

How to create ads for children: features of children's marketing
Children are interesting to marketers: firstly, they influence the decision of parents to purchase goods. Secondly, advertising forms their consumer habits, which means that it makes them loyal to a…

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