Children are interesting to marketers: firstly, they influence the decision of parents to purchase goods. Secondly, advertising forms their consumer habits, which means that it makes them loyal to a certain brand in adulthood. Thirdly, children have pocket money that they spend with pleasure.
However, often advertising campaigns fail due to a lack of understanding of the target audience. To understand it, I will analyze three age categories – 1-3, 3-7, 7-10 years. This knowledge will help to formulate a promotional offer for children.
Elkonin age periodization Continue reading
After reading a motivating article, some people crush the mountains, while others go back to the sofa. This is because people have different dominant motivations. I’ll tell you how to determine your type and learn to understand buyers. The article is useful to a wide range of readers, but especially to entrepreneurs.
Table of contents:
In which part of the brain is motivation hidden
Test for determining the dominant motivation
How people with different dominant motivations behave Continue reading
Back in 2012, I first tried my hand at business – I opened a store for informals, which worked offline for less than a month. The loan after this adventure paid off another 3 years 🙁
I made all the mistakes that are possible. With that approach, things were doomed to failure, but it still hurts me.
Experienced entrepreneurs, for sure, will laugh at my fakaps. But for newcomers who are now on fire with an idea and are ready to put everything on it, my story will break pink glasses and help to look at my plans more critically.
A little background Continue reading