About Provocative Marketing
Provocative Marketing: The Art of Surprising Modern media space is oversaturated with advertising messages just like the streets of a metropolis with noise and rattle. Depending on the lifestyle in…

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Do I need to develop a development strategy for modern business?
The word "strategy" in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy.…

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Interesting facts about Coca-Cola
Coca-Cola is one of the most popular drinks in the world, and many people already know that it was originally created as a medicine and sold in pharmacies. The creator…

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How to create ads for children: features of children’s marketing

Children are interesting to marketers: firstly, they influence the decision of parents to purchase goods. Secondly, advertising forms their consumer habits, which means that it makes them loyal to a certain brand in adulthood. Thirdly, children have pocket money that they spend with pleasure.

However, often advertising campaigns fail due to a lack of understanding of the target audience. To understand it, I will analyze three age categories – 1-3, 3-7, 7-10 years. This knowledge will help to formulate a promotional offer for children.

Elkonin age periodization Continue reading

what is motivation, or How to sell to people with different dominant motivation

After reading a motivating article, some people crush the mountains, while others go back to the sofa. This is because people have different dominant motivations. I’ll tell you how to determine your type and learn to understand buyers. The article is useful to a wide range of readers, but especially to entrepreneurs.

Table of contents:
In which part of the brain is motivation hidden
Test for determining the dominant motivation
How people with different dominant motivations behave Continue reading

The business “by eye”, or How I profakapila business of my dreams

Back in 2012, I first tried my hand at business – I opened a store for informals, which worked offline for less than a month. The loan after this adventure paid off another 3 years 🙁

I made all the mistakes that are possible. With that approach, things were doomed to failure, but it still hurts me.

Experienced entrepreneurs, for sure, will laugh at my fakaps. But for newcomers who are now on fire with an idea and are ready to put everything on it, my story will break pink glasses and help to look at my plans more critically.

A little background Continue reading

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McDonald's Marketing Tricks
When the phrase "fast food establishment" is pronounced, what comes to your mind first? Of course, McDonald's. This worldwide network has captivated all major cities. Despite the fact that many…

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Do I need to develop a development strategy for modern business?
The word "strategy" in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy.…

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What is networking?
Man is a social being. And that means that social ties play a big role in our lives. A lot of useful acquaintances can solve almost any problem in a…

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Freelance: Pros and Cons
The modern labor market offers job seekers many work options and conditions on which to carry out their professional activities. Not so long ago, the word "freelance" appeared in our…

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