About Provocative Marketing
Provocative Marketing: The Art of Surprising Modern media space is oversaturated with advertising messages just like the streets of a metropolis with noise and rattle. Depending on the lifestyle in…

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How to make money on photos on the Internet
The camera for many people is a familiar tool in everyday life. For some, photography is just a hobby, while others make good money on it. Professional and semi-professional cameras…

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Material about Brand People
Humanoid Brands Countries, holidays, geographical features, lifestyle elements, and even weather conditions with the help of marketing have long turned into brands. Are there people brands? Yes, any number. They…

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quite simply

“You are a marketer, I trust you” – how the business wanted to enter a new market, but in the end lost the website and money

Trusting people is good. But if you have a business, do not do it better. The article describes the real story of how a gullible businessman made a number of mistakes that cost him dearly:

He designed the site and social networks for another person, because of which he had to create everything anew.
I did not conclude an agreement with specialists, ran into a fraudster, lost money.
I did not want to help the marketer in the work on the project – I leaked money and delayed the deadlines for the project.
I did not prepare the sales department to launch a new service – I lost customers.
This article will be useful for businessmen who are promoting on the Internet or want to do it. Continue reading

Mistakes in finances that put a business at risk

Here is an entrepreneur opened a business. Developed a sought-after product, conducted market research, found its target audience. Passed packaging courses and made a cool website, hired cool sellers.

And in less than three years the company closed. That’s the end of the tale.

And this is not fiction, but statistics: 97% of small businesses are closed within three years. Most likely, the percentage would be much less if, in addition to sales, innovation, marketing and packaging, entrepreneurs paid more attention to finance. Therefore, we asked the chief editor of “Neskuchny Finances” Ilya Eremin to help understand the financial nuances of business. His word! Continue reading

The business “by eye”, or How I profakapila business of my dreams

Back in 2012, I first tried my hand at business – I opened a store for informals, which worked offline for less than a month. The loan after this adventure paid off another 3 years 🙁

I made all the mistakes that are possible. With that approach, things were doomed to failure, but it still hurts me.

Experienced entrepreneurs, for sure, will laugh at my fakaps. But for newcomers who are now on fire with an idea and are ready to put everything on it, my story will break pink glasses and help to look at my plans more critically.

A little background Continue reading

What is networking?
Man is a social being. And that means that social ties play a big role in our lives. A lot of useful acquaintances can solve almost any problem in a…

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Do I need to develop a development strategy for modern business?
The word "strategy" in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy.…

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Apple Secrets
Apple is one of those companies that they either love to bigotry or are extremely skeptical. However, one cannot fail to admit that this company is truly revolutionary in its…

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Material about Brand People
Humanoid Brands Countries, holidays, geographical features, lifestyle elements, and even weather conditions with the help of marketing have long turned into brands. Are there people brands? Yes, any number. They…

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