“You are a marketer, I trust you” – how the business wanted to enter a new market, but in the end lost the website and money
Trusting people is good. But if you have a business, do not do it better. The article describes the real story of how a gullible businessman made a number of mistakes that cost him dearly:
He designed the site and social networks for another person, because of which he had to create everything anew.
I did not conclude an agreement with specialists, ran into a fraudster, lost money.
I did not want to help the marketer in the work on the project – I leaked money and delayed the deadlines for the project.
I did not prepare the sales department to launch a new service – I lost customers.
This article will be useful for businessmen who are promoting on the Internet or want to do it. Continue reading
Here is an entrepreneur opened a business. Developed a sought-after product, conducted market research, found its target audience. Passed packaging courses and made a cool website, hired cool sellers.
And in less than three years the company closed. That’s the end of the tale.
And this is not fiction, but statistics: 97% of small businesses are closed within three years. Most likely, the percentage would be much less if, in addition to sales, innovation, marketing and packaging, entrepreneurs paid more attention to finance. Therefore, we asked the chief editor of “Neskuchny Finances” Ilya Eremin to help understand the financial nuances of business. His word! Continue reading
Back in 2012, I first tried my hand at business – I opened a store for informals, which worked offline for less than a month. The loan after this adventure paid off another 3 years 🙁
I made all the mistakes that are possible. With that approach, things were doomed to failure, but it still hurts me.
Experienced entrepreneurs, for sure, will laugh at my fakaps. But for newcomers who are now on fire with an idea and are ready to put everything on it, my story will break pink glasses and help to look at my plans more critically.
A little background Continue reading