Mistakes in finances that put a business at risk
Here is an entrepreneur opened a business. Developed a sought-after product, conducted market research, found its target audience. Passed packaging courses and made a cool website, hired cool sellers. And…

Continue reading →

How does Valve, a game developer, work?
Valve Corporation is a company that has created legendary games such as Half-Life, Counter Strike, Dota 2, Portal and others. The company was created by Gabe Newell, whose biography also…

Continue reading →

How do charitable foundations earn
We all often see various advertisements of organizations involved in helping people with disabilities, orphans and animals. On the streets, promoters handed out leaflets calling for help to tidy up…

Continue reading →

questions correctly

1 2 3 7

Demarketing – what is it and when is it used? Real life examples

Demarketing is a type of marketing aimed at reducing demand among the entire target audience or its specific groups. Wait, but why reduce demand – you have to rejoice that things are going uphill! However, not all so simple. In what cases you can’t do without demarketing, read our article.

Table of contents:
Demarketing, decay and hopelessness
Why does demand exceed supply?
How does this threaten the entrepreneur?
Types of Demarketing Continue reading

Personal experience: how I struggle with procrastination in social networks. Without fanaticism and masochism

IMHO, the main harm of procrastination in social networks – endless paging of the tape, excessive viewing of entertaining pictures / videos, reading fray in the comments, etc. – the death of productivity. Especially if it all starts right from waking up, and you’re a freelancer.

A typical situation: you watch 1-2-3 videos on YouTube, then new posts in a couple of Telegram channels, then you stick in the VK feed and flood chat, and then half a day has passed. And although you have not earned a single ruble, you are already tired and want to relax. Continue reading

Subscription shopping services. Success Mechanics for American Projects

Businesses with a subscription model grow like mushrooms, and this looks logical: with the “subscription” approach, both entrepreneurs and consumers win. Once convincing a customer to join, the service should no longer compete for each of its next purchases, but may concentrate on the quality of services and recruiting new consumers. Business becomes more predictable, because payments are received regularly.

At the same time, buyers also benefit – they get the service or product they need at a bargain price, and can free up their time and attention for more interesting activities than routine purchases. Continue reading

1 2 3 7
Franchise Launch Checklist
Many owners of a retail business that grows to medium or large size are considering selling their own franchise. The scheme provides a lot of advantages for the franchisor -…

...

Personal online reputation
Who cares about managing your online reputation? There are three categories of people depending on their purpose of being on the Internet: Entrepreneurs who promote themselves and their personal business…

...

About the oddities of advertising
Advertising pathology In pseudoscientific circles, it is generally accepted that advertising is a widespread virus that develops under the influence of the microbes reklamus agentus, which, in combination with congenital…

...

How they work at British American Tobacco
British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation - both ups and downs. As befits any large business. Now…

...