Demarketing is a type of marketing aimed at reducing demand among the entire target audience or its specific groups. Wait, but why reduce demand – you have to rejoice that things are going uphill! However, not all so simple. In what cases you can’t do without demarketing, read our article.
Table of contents:
Demarketing, decay and hopelessness
Why does demand exceed supply?
How does this threaten the entrepreneur?
Types of Demarketing Continue reading
Personal experience: how I struggle with procrastination in social networks. Without fanaticism and masochism
IMHO, the main harm of procrastination in social networks – endless paging of the tape, excessive viewing of entertaining pictures / videos, reading fray in the comments, etc. – the death of productivity. Especially if it all starts right from waking up, and you’re a freelancer.
A typical situation: you watch 1-2-3 videos on YouTube, then new posts in a couple of Telegram channels, then you stick in the VK feed and flood chat, and then half a day has passed. And although you have not earned a single ruble, you are already tired and want to relax. Continue reading
Businesses with a subscription model grow like mushrooms, and this looks logical: with the “subscription” approach, both entrepreneurs and consumers win. Once convincing a customer to join, the service should no longer compete for each of its next purchases, but may concentrate on the quality of services and recruiting new consumers. Business becomes more predictable, because payments are received regularly.
At the same time, buyers also benefit – they get the service or product they need at a bargain price, and can free up their time and attention for more interesting activities than routine purchases. Continue reading