How do charitable foundations earn
We all often see various advertisements of organizations involved in helping people with disabilities, orphans and animals. On the streets, promoters handed out leaflets calling for help to tidy up…

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How to present a project to a customer who does not understand your work?
So you made a website design, drew a logo or wrote a text for a landing page and discounted the result to the client. But your work did not seem…

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And again about creativity
Reverse side of the creative In the great and powerful Russian language, there was no exact analogue to the overseas word "creative". Creative is an abstract concept, something that cannot…

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products to soldiers

Design Thinking: How to Create a Product That Solves a Problem

This article is about how to create or improve a product so that it solves the problem of your audience. We will create the product using design thinking.

Smart foreheads preparing the Global Entrepreneurship Monitoring report say: “In Russia, only 3.4% of entrepreneurs pass the 3.5-year threshold, the rest leave the market.”

We can look for reasons in the crisis and economic downturns, generational change from X to Y and Z, in astrological forecasts, and even in the fact that “all buyers are goats.” But. A business closes when its product does not solve the problem of the audience. Continue reading

How marketers humiliate consumers: what to do with a lack of professional ethics?

Warm customer ”,“ customer touch ”,“ building a sales funnel ”,“ landing page ”- we use these terms every day. And we don’t think about doing it publicly, but an attentive consumer sees how we are trying to “plant” it, “throw it into the funnel” and “warm it up” somewhere.

Until about 2000, the manipulative terminology of marketers almost did not go beyond professional conferences, planning meetings in the marketing departments of companies, university audiences, special studies and books. But the Internet came and changed everything. Marketers themselves made thematic blogs and the media, in which they arranged such a professional striptease that they take a flurry of an unprepared person. Continue reading

Useful self-deception: making work a game is the only way to survive

Nobody was born to work. Most children from wealthy Russian families aged 18-24 experience a dramatic and often shocking transition from the state of “I live, I wonder, mom and dad love me” to the state of “go and pay for your life yourself.” This transformation from a butterfly into a dung beetle is especially difficult for introverts and creative people.

A relatively recent VTsIOM survey conducted in May 2019 shows that 21% of working Russians, if they had the means to live, would quit and would never work again. And 22% would change jobs.

It is interesting to understand what causes people to choose their profession. Here they are (percentages are not summarized, it was possible to give several answers): Continue reading

How to learn content marketing for free and on your own
This article was written specifically for Texterra by the TeachLine Blog. Let's say you decide to become a content marketer. You have no extra money. The desire to spend them…

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Freelance: Pros and Cons
The modern labor market offers job seekers many work options and conditions on which to carry out their professional activities. Not so long ago, the word "freelance" appeared in our…

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Material about Brand People
Humanoid Brands Countries, holidays, geographical features, lifestyle elements, and even weather conditions with the help of marketing have long turned into brands. Are there people brands? Yes, any number. They…

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How do charitable foundations earn
We all often see various advertisements of organizations involved in helping people with disabilities, orphans and animals. On the streets, promoters handed out leaflets calling for help to tidy up…

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