How do charitable foundations earn
We all often see various advertisements of organizations involved in helping people with disabilities, orphans and animals. On the streets, promoters handed out leaflets calling for help to tidy up…

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Mistakes in finances that put a business at risk
Here is an entrepreneur opened a business. Developed a sought-after product, conducted market research, found its target audience. Passed packaging courses and made a cool website, hired cool sellers. And…

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How to present a project to a customer who does not understand your work?
So you made a website design, drew a logo or wrote a text for a landing page and discounted the result to the client. But your work did not seem…

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of course

How marketers humiliate consumers: what to do with a lack of professional ethics?

Warm customer ”,“ customer touch ”,“ building a sales funnel ”,“ landing page ”- we use these terms every day. And we don’t think about doing it publicly, but an attentive consumer sees how we are trying to “plant” it, “throw it into the funnel” and “warm it up” somewhere.

Until about 2000, the manipulative terminology of marketers almost did not go beyond professional conferences, planning meetings in the marketing departments of companies, university audiences, special studies and books. But the Internet came and changed everything. Marketers themselves made thematic blogs and the media, in which they arranged such a professional striptease that they take a flurry of an unprepared person. Continue reading

How to find a job without experience

Work experience is one of the most important points in a job seeker’s resume for many employers. Everyone came across this vicious circle: in order to get a good job in a specialty, you need work experience, and in order to get this very experience, you need to get a job. But to despair in this situation and put an “end” to the work of your dreams is not necessary. If you have a great desire to work and develop, you can find a good job without work experience, although it is difficult.

It seems that people who have just left the walls of the university will have a long and difficult search for their first job. In fact, the chances of successful employment without work experience are much greater than it seems. The well-known portal Superjob.ru conducted a study, the results of which were the following data: Continue reading

About the oddities of advertising
Advertising pathology In pseudoscientific circles, it is generally accepted that advertising is a widespread virus that develops under the influence of the microbes reklamus agentus, which, in combination with congenital…

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Problems at the start of a business: where to lay straws, opening a business
Launching a new project, we think more about prospects, financial independence, success, benefits for the world, rather than about problems. A positive attitude is important. Without it, it’s not worth…

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How to present a project to a customer who does not understand your work?
So you made a website design, drew a logo or wrote a text for a landing page and discounted the result to the client. But your work did not seem…

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How to use digital detox for your business
According to the magazine Consumer Reports, the average person sees 247 advertising messages per day. And these are just conservative estimates. The publication Business Journal Phoenix increases this indicator to…

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