Personal experience: how I struggle with procrastination in social networks. Without fanaticism and masochism
IMHO, the main harm of procrastination in social networks - endless paging of the tape, excessive viewing of entertaining pictures / videos, reading fray in the comments, etc. - the…

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Design Thinking: How to Create a Product That Solves a Problem
This article is about how to create or improve a product so that it solves the problem of your audience. We will create the product using design thinking. Smart foreheads…

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McDonald's Marketing Tricks
When the phrase "fast food establishment" is pronounced, what comes to your mind first? Of course, McDonald's. This worldwide network has captivated all major cities. Despite the fact that many…

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implementation

Do I need to develop a development strategy for modern business?

The word “strategy” in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy. One of the main complaints about business strategy is that the classic strategic toolkit developed many years ago, during the industrial revolution, and is unsuitable for the current digital age. I will try to show that this is not so.

The dissemination of ideas of abandoning strategy as a managerial tool in Russia was facilitated by Nassim Tallleb with his “black swan”.

The idea of ​​a “black swan”, that is, an unpredictable external factor, was liked by entrepreneurs because Continue reading

Design Thinking: How to Create a Product That Solves a Problem

This article is about how to create or improve a product so that it solves the problem of your audience. We will create the product using design thinking.

Smart foreheads preparing the Global Entrepreneurship Monitoring report say: “In Russia, only 3.4% of entrepreneurs pass the 3.5-year threshold, the rest leave the market.”

We can look for reasons in the crisis and economic downturns, generational change from X to Y and Z, in astrological forecasts, and even in the fact that “all buyers are goats.” But. A business closes when its product does not solve the problem of the audience. Continue reading

What is crowdfunding

Crowdfunding (public funding, from crowdfunding, crowd is “crowd”, funding is “funding”) is a collective collaboration of people (donors) who voluntarily pool their money or other resources together, usually via the Internet, to support efforts other people or organizations (recipients).

What personality traits distinguish a businessman from a person who does not have such abilities? It’s not at all financial means to start and run a business.

A real entrepreneur has the ability to generate ideas, organize activities and foresight in making decisions. If all of this is available, but there is no money to implement the idea, then a phenomenon such as crowdfunding can help you. Continue reading

How do charitable foundations earn
We all often see various advertisements of organizations involved in helping people with disabilities, orphans and animals. On the streets, promoters handed out leaflets calling for help to tidy up…

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Design Thinking: How to Create a Product That Solves a Problem
This article is about how to create or improve a product so that it solves the problem of your audience. We will create the product using design thinking. Smart foreheads…

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Custom Business Solutions
One of the main goals of big business is to be at least one step ahead of its competitors. This will ensure the emergence of new customers, new sales and…

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Do I need to develop a development strategy for modern business?
The word "strategy" in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy.…

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