The word “strategy” in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy. One of the main complaints about business strategy is that the classic strategic toolkit developed many years ago, during the industrial revolution, and is unsuitable for the current digital age. I will try to show that this is not so.
The dissemination of ideas of abandoning strategy as a managerial tool in Russia was facilitated by Nassim Tallleb with his “black swan”.
The idea of a “black swan”, that is, an unpredictable external factor, was liked by entrepreneurs because Continue reading
This article is about how to create or improve a product so that it solves the problem of your audience. We will create the product using design thinking.
Smart foreheads preparing the Global Entrepreneurship Monitoring report say: “In Russia, only 3.4% of entrepreneurs pass the 3.5-year threshold, the rest leave the market.”
We can look for reasons in the crisis and economic downturns, generational change from X to Y and Z, in astrological forecasts, and even in the fact that “all buyers are goats.” But. A business closes when its product does not solve the problem of the audience. Continue reading
Crowdfunding (public funding, from crowdfunding, crowd is “crowd”, funding is “funding”) is a collective collaboration of people (donors) who voluntarily pool their money or other resources together, usually via the Internet, to support efforts other people or organizations (recipients).
What personality traits distinguish a businessman from a person who does not have such abilities? It’s not at all financial means to start and run a business.
A real entrepreneur has the ability to generate ideas, organize activities and foresight in making decisions. If all of this is available, but there is no money to implement the idea, then a phenomenon such as crowdfunding can help you. Continue reading