How to set a task for a designer and not go crazy
I work as an art director at an interactive agency and teach beginning designers in online courses. From experience I know that working with a designer can be a source…

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Personal experience: how I struggle with procrastination in social networks. Without fanaticism and masochism
IMHO, the main harm of procrastination in social networks - endless paging of the tape, excessive viewing of entertaining pictures / videos, reading fray in the comments, etc. - the…

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Personal experience: how I struggle with procrastination in social networks. Without fanaticism and masochism
IMHO, the main harm of procrastination in social networks - endless paging of the tape, excessive viewing of entertaining pictures / videos, reading fray in the comments, etc. - the…

Continue reading →

implementation

Do I need to develop a development strategy for modern business?

The word “strategy” in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy. One of the main complaints about business strategy is that the classic strategic toolkit developed many years ago, during the industrial revolution, and is unsuitable for the current digital age. I will try to show that this is not so.

The dissemination of ideas of abandoning strategy as a managerial tool in Russia was facilitated by Nassim Tallleb with his “black swan”.

The idea of ​​a “black swan”, that is, an unpredictable external factor, was liked by entrepreneurs because Continue reading

Design Thinking: How to Create a Product That Solves a Problem

This article is about how to create or improve a product so that it solves the problem of your audience. We will create the product using design thinking.

Smart foreheads preparing the Global Entrepreneurship Monitoring report say: “In Russia, only 3.4% of entrepreneurs pass the 3.5-year threshold, the rest leave the market.”

We can look for reasons in the crisis and economic downturns, generational change from X to Y and Z, in astrological forecasts, and even in the fact that “all buyers are goats.” But. A business closes when its product does not solve the problem of the audience. Continue reading

What is crowdfunding

Crowdfunding (public funding, from crowdfunding, crowd is “crowd”, funding is “funding”) is a collective collaboration of people (donors) who voluntarily pool their money or other resources together, usually via the Internet, to support efforts other people or organizations (recipients).

What personality traits distinguish a businessman from a person who does not have such abilities? It’s not at all financial means to start and run a business.

A real entrepreneur has the ability to generate ideas, organize activities and foresight in making decisions. If all of this is available, but there is no money to implement the idea, then a phenomenon such as crowdfunding can help you. Continue reading

Consumer vs business: why is it better not to offend a customer
If this material was intended for dishonest companies, then we could start it like this: "more than half of Russians are not ready to sue you." In a new article,…

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Custom Business Solutions
One of the main goals of big business is to be at least one step ahead of its competitors. This will ensure the emergence of new customers, new sales and…

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Freelance: Pros and Cons
The modern labor market offers job seekers many work options and conditions on which to carry out their professional activities. Not so long ago, the word "freelance" appeared in our…

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What is networking?
Man is a social being. And that means that social ties play a big role in our lives. A lot of useful acquaintances can solve almost any problem in a…

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