How to use digital detox for your business
According to the magazine Consumer Reports, the average person sees 247 advertising messages per day. And these are just conservative estimates. The publication Business Journal Phoenix increases this indicator to…

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Design Thinking: How to Create a Product That Solves a Problem
This article is about how to create or improve a product so that it solves the problem of your audience. We will create the product using design thinking. Smart foreheads…

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How to make money on photos on the Internet
The camera for many people is a familiar tool in everyday life. For some, photography is just a hobby, while others make good money on it. Professional and semi-professional cameras…

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five people

Do I need to develop a development strategy for modern business?

The word “strategy” in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy. One of the main complaints about business strategy is that the classic strategic toolkit developed many years ago, during the industrial revolution, and is unsuitable for the current digital age. I will try to show that this is not so.

The dissemination of ideas of abandoning strategy as a managerial tool in Russia was facilitated by Nassim Tallleb with his “black swan”.

The idea of ​​a “black swan”, that is, an unpredictable external factor, was liked by entrepreneurs because Continue reading

Design Thinking: How to Create a Product That Solves a Problem

This article is about how to create or improve a product so that it solves the problem of your audience. We will create the product using design thinking.

Smart foreheads preparing the Global Entrepreneurship Monitoring report say: “In Russia, only 3.4% of entrepreneurs pass the 3.5-year threshold, the rest leave the market.”

We can look for reasons in the crisis and economic downturns, generational change from X to Y and Z, in astrological forecasts, and even in the fact that “all buyers are goats.” But. A business closes when its product does not solve the problem of the audience. Continue reading

Apple Secrets

Apple is one of those companies that they either love to bigotry or are extremely skeptical. However, one cannot fail to admit that this company is truly revolutionary in its field and has simply brilliant financial success.

Back in 1991, the famous Macintosh System 7.0 operating system appeared. Today, Apple is a leader in the world of computer technology. Naturally, many have an interest: how did Steve Jobs manage to achieve a level of the company that continues to hold on even after his death? Why is Apple so distinctive from the rest and how has it won such a huge number of fans and connoisseurs of its products? Continue reading

Personal online reputation
Who cares about managing your online reputation? There are three categories of people depending on their purpose of being on the Internet: Entrepreneurs who promote themselves and their personal business…

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Material about Brand People
Humanoid Brands Countries, holidays, geographical features, lifestyle elements, and even weather conditions with the help of marketing have long turned into brands. Are there people brands? Yes, any number. They…

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And again about creativity
Reverse side of the creative In the great and powerful Russian language, there was no exact analogue to the overseas word "creative". Creative is an abstract concept, something that cannot…

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“You are a marketer, I trust you” - how the business wanted to enter a new market, but in the end lost the website and money
Trusting people is good. But if you have a business, do not do it better. The article describes the real story of how a gullible businessman made a number of…

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