This article is about how to create or improve a product so that it solves the problem of your audience. We will create the product using design thinking.
Smart foreheads preparing the Global Entrepreneurship Monitoring report say: “In Russia, only 3.4% of entrepreneurs pass the 3.5-year threshold, the rest leave the market.”
We can look for reasons in the crisis and economic downturns, generational change from X to Y and Z, in astrological forecasts, and even in the fact that “all buyers are goats.” But. A business closes when its product does not solve the problem of the audience. Continue reading