Transformation of a hobby into a business. How not to do
Why did you suddenly decide that you can make money on Bentley by knitting slippers or SMM? We choke the initiative in the bud. Check the settings of "objective reality".…

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About the oddities of advertising
Advertising pathology In pseudoscientific circles, it is generally accepted that advertising is a widespread virus that develops under the influence of the microbes reklamus agentus, which, in combination with congenital…

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Do I need to develop a development strategy for modern business?
The word "strategy" in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy.…

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effectively

What is networking?

Man is a social being. And that means that social ties play a big role in our lives. A lot of useful acquaintances can solve almost any problem in a person’s life – from placing a child in a good school to getting a high position. And if you immediately thought that the discussion in this article would be about working on the Internet (and you would think so, because net is a network, and work is work), then you were mistaken – it will be about the science of building useful business (and not only) connections.

Wikipedia tells us that networking is “a social and professional activity that aims to quickly and efficiently solve complex life problems and business issues with the help of a circle of friends and acquaintances.” This is the most accurate definition of networking, however, I would like to add that this is not just friendship for the benefit, but building relationships based on trust, sympathy and desire to help. Continue reading

How they work at British American Tobacco

British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation – both ups and downs. As befits any large business. Now the total number of employees in British American Tobacco is more than 57 thousand people. The Russian representative office of the company, opened in 1991, employs only about 3 thousand people. But how!

We decided to look behind the scenes of the production of famous tobacco products, and see how the Russian office of the corporation is arranged. Continue reading

How to make money on photos on the Internet

The camera for many people is a familiar tool in everyday life. For some, photography is just a hobby, while others make good money on it. Professional and semi-professional cameras are now available to most people. How do photographers make money? Most often, through photo shoots and photography of various events, or by opening your own photo studio. Another great way that can generate income is to sell photos on the Internet. Moreover, for such a mini-business it is not at all necessary to be a professional photographer. And the places where you can sell your photographic creations are called photo stocks or photo banks. Continue reading

Mistakes in finances that put a business at risk
Here is an entrepreneur opened a business. Developed a sought-after product, conducted market research, found its target audience. Passed packaging courses and made a cool website, hired cool sellers. And…

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How to learn content marketing for free and on your own
This article was written specifically for Texterra by the TeachLine Blog. Let's say you decide to become a content marketer. You have no extra money. The desire to spend them…

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What is crowdfunding
Crowdfunding (public funding, from crowdfunding, crowd is “crowd”, funding is “funding”) is a collective collaboration of people (donors) who voluntarily pool their money or other resources together, usually via the…

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How to create ads for children: features of children's marketing
Children are interesting to marketers: firstly, they influence the decision of parents to purchase goods. Secondly, advertising forms their consumer habits, which means that it makes them loyal to a…

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