Why eating in the workplace is bad
Among office workers there are a lot of those who prefer to eat right at their work computer. Some do this because of too busy work schedules, so to speak,…

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Problems at the start of a business: where to lay straws, opening a business
Launching a new project, we think more about prospects, financial independence, success, benefits for the world, rather than about problems. A positive attitude is important. Without it, it’s not worth…

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Demarketing - what is it and when is it used? Real life examples
Demarketing is a type of marketing aimed at reducing demand among the entire target audience or its specific groups. Wait, but why reduce demand - you have to rejoice that…

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economic

Demarketing – what is it and when is it used? Real life examples

Demarketing is a type of marketing aimed at reducing demand among the entire target audience or its specific groups. Wait, but why reduce demand – you have to rejoice that things are going uphill! However, not all so simple. In what cases you can’t do without demarketing, read our article.

Table of contents:
Demarketing, decay and hopelessness
Why does demand exceed supply?
How does this threaten the entrepreneur?
Types of Demarketing Continue reading

Do I need to develop a development strategy for modern business?

The word “strategy” in Russian business practice has overgrown with numerous myths, the most ardent distributors of which, according to our observations, are people who have never developed a strategy. One of the main complaints about business strategy is that the classic strategic toolkit developed many years ago, during the industrial revolution, and is unsuitable for the current digital age. I will try to show that this is not so.

The dissemination of ideas of abandoning strategy as a managerial tool in Russia was facilitated by Nassim Tallleb with his “black swan”.

The idea of ​​a “black swan”, that is, an unpredictable external factor, was liked by entrepreneurs because Continue reading

Why doesn’t business go

Your friends, and possibly yourself, have come across a situation where a lot of effort, energy and money has been invested in the business, but it does not give the desired effect. An advertising campaign has been carried out, the office is equipped with the “latest word” of design and technology, a normal price has been assigned to a product or service. But there are no customers. You ask yourself the question “why?”.

Finding an answer to it is difficult right away, but you definitely understand that if a business does not make a profit, you will have to close it very soon. To understand why the business does not work, you need to find out what you are doing wrong and how to fix it. Continue reading

Freelance: Pros and Cons
The modern labor market offers job seekers many work options and conditions on which to carry out their professional activities. Not so long ago, the word "freelance" appeared in our…

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Design Thinking: How to Create a Product That Solves a Problem
This article is about how to create or improve a product so that it solves the problem of your audience. We will create the product using design thinking. Smart foreheads…

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Apple Secrets
Apple is one of those companies that they either love to bigotry or are extremely skeptical. However, one cannot fail to admit that this company is truly revolutionary in its…

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Custom Business Solutions
One of the main goals of big business is to be at least one step ahead of its competitors. This will ensure the emergence of new customers, new sales and…

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