About the oddities of advertising
Advertising pathology In pseudoscientific circles, it is generally accepted that advertising is a widespread virus that develops under the influence of the microbes reklamus agentus, which, in combination with congenital…

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Apple Secrets
Apple is one of those companies that they either love to bigotry or are extremely skeptical. However, one cannot fail to admit that this company is truly revolutionary in its…

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McDonald's Marketing Tricks
When the phrase "fast food establishment" is pronounced, what comes to your mind first? Of course, McDonald's. This worldwide network has captivated all major cities. Despite the fact that many…

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diseases

Pros of procrastination or when procrastination is beneficial

Procrastination – putting off important and urgent matters, replacing them with something insignificant, but pleasant or very significant, but not urgent. It is she who is considered the worst enemy of productivity. Just imagine: you need to send a letter to a business partner, but you are sitting on social networks and see photos of a former neighbor. Or you need to urgently agree with suppliers, and you read the article on logistics, justifying yourself by the importance of self-education. As a result, the work is worth it, the deadline is approaching, and you are tormented by guilty feelings for the time spent.

But it turns out that this coin has another side: often procrastination benefits you and opens the door to success. To see its advantages, let’s see why people tend to put things off? According to J. Ferrari of Carleton University, as many as 20% of the world’s inhabitants are distracted by extraneous problems so as not to solve the important tasks they are facing right now. Agree, from the point of view of evolution, Continue reading

How and why to request user opinions on a site: CSAT guide

In order to find out customers’ opinions about the business, they use different rating systems, including CSAT – customer satisfaction score, that is, customer satisfaction index. It works very simply: you need to do a survey “How satisfied are you with X?” With a scale from “dissatisfied” to “satisfied” and post it on the website, in the application, or send it by mail.

How satisfied are you
This method does not bring extensive feedback, but it perfectly indicates the problem areas of the business (and understanding the problem is already half the solution). By the way, it is CSAT that is usually built into ticket systems.

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How to present a project to a customer who does not understand your work?

So you made a website design, drew a logo or wrote a text for a landing page and discounted the result to the client. But your work did not seem to him a brilliant revelation, like you. Ludicrous comments begin (what he carries), inappropriate changes are made (I won’t even add this to the portfolio), and relations may be broken (I don’t work with this inadequate anymore). To avoid misunderstanding and correctly convey ideas, follow the plan from the article.

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Introduction Continue reading

Freelance: Pros and Cons
The modern labor market offers job seekers many work options and conditions on which to carry out their professional activities. Not so long ago, the word "freelance" appeared in our…

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The business "by eye", or How I profakapila business of my dreams
Back in 2012, I first tried my hand at business - I opened a store for informals, which worked offline for less than a month. The loan after this adventure…

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The opinion of scientists: We do not have time, because we have little rest
We talk about the brain, relaxation and effectiveness. Rest less, keep up with everything, develop, build a career and be no worse than others - the main agenda on freelance…

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What is crowdfunding
Crowdfunding (public funding, from crowdfunding, crowd is “crowd”, funding is “funding”) is a collective collaboration of people (donors) who voluntarily pool their money or other resources together, usually via the…

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